Michael Brenner

  • Marketing Automation and the New Omnichannel Journey

    Staying one step ahead of the customer has gotten a whole lot harder recently. Whereas a customer journey once represented a swift trip from A to B and then perhaps to C, it now resembles something of an alphabet soup, with customers taking many a meandering route towards a purchase. Here are three examples of customer journeys that are considered to be typical today; and thre ...

    Michael Brenner/ GetResponse Blog- 20 readers -
  • 4 Ways to Boost Content Marketing with Automation

    Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation.

    Michael Brenner/ GetResponse Blogin Content- 15 readers -
  • Making Life Easier with Marketing Automation

    Business is fraught with traps, pits and trip hazards, all of which are seemingly designed to bring you down while you are in full flow. So how can we avoid these? Marketing automation provides the key to help us navigate these treacherous waters with relative ease. Read on for five examples of marketing automation in action, and discover how it could make your life that little bit easier.

    Michael Brenner/ GetResponse Blog- 15 readers -
  • Why Marketing Automation Is Worth the Cost?

    Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results. Your methods work and – while they’re somewhat labor-intensive – you have a demonstrable track record in launching a ...

    Michael Brenner/ GetResponse Blog- 14 readers -
  • Tap Into Your Business Intelligence Resources with Marketing Automation

    Anyone who has spent any amount of time in business will have learned one golden rule: nothing worth having comes for free. It’s no secret that we need to spend money to make money. That we need to speculate to accumulate. This is such common knowledge that there’s a wealth of cliché phrases designed to reflect this; in fact, I’ve just used two of them in this very paragraph! ...

    Michael Brenner/ GetResponse Blog- 15 readers -
  • 5 Ways Marketing Automation Builds True Customer Loyalty

    It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an existing customer.

    Michael Brenner/ GetResponse Blog- 16 readers -
  • Customer Retention – The Lost Art (And Science) Of Marketing

    In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to make the right decisions that drive business results.

    Michael Brenner/ GetResponse Blog- 14 readers -
  • How Marketing Automation Supports Inbound Marketing

    Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers.

    Michael Brenner/ GetResponse Blog- 16 readers -
  • The Secret to Content Marketing ROI

    Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. We don’t care where the content comes from.

    Michael Brenner/ Content Marketing Institutein Paid Search Content- 31 readers -
  • How To Track Leads From Marketing To Sales

    Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off to sales, and there is no repo ...

    Michael Brenner/ B2B Marketing Insiderin Content How To's- 22 readers -
  • Anatomy Of The Perfect Blog Post

    If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content marketing plan. Blogs help to inform and provide your target customers potential solutions to a toug ...

    Michael Brenner/ B2B Marketing Insiderin Content- 25 readers -
  • The Lost Art Of Marketing? 25 Ways To Retain Your Customers

    What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distr ...

    Michael Brenner/ B2B Marketing Insider- 24 readers -
  • B2B Marketing Insider Is Now Marketing Insider Group

    Almost exactly five and a half years ago, I launched the B2B Marketing Insider blog with an introduction on Why Am I In Marketing? I talked about how I thought Marketers were too focused on selling stuff and how we often forget to simply focus on helping customers. I also talked about how I was starting the blog to help fill a gap I saw in the market: To help Marketers unde ...

    Michael Brenner/ B2B Marketing Insiderin Content- 22 readers -