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Your content is only as valuable as the audience it reaches. That’s why it’s critical to understand how your content performs across different distribution channels. Contently’s source analyzer measures the number of engaged people who find your content from each source and the number of leads generated by each channel.
Talk with enough people about content marketing, and you’ll hear a common question: What metric really matters? Truth be told, everyone’s desperate for that number that’ll tell you everything—the singular “god metric” above all others. Unfortunately for those folks, that magical god metric simply doesn’t exist. No matter your goal, you need to understand your results on a number of levels.