Michael Evans

  • Cool Google AdWords Features Every Marketer Must Know

    If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to Create Gmail asset-based ads, promotion extensions, and video extension. This adds to the amazing features like affiliate location extensions, the time between clicks and conversions, Faster AdWords experience and Flexible daily budgets that w ...

    Michael Evans/ ppc.org- 12 readers -
  • How to Build Links for Your Website Without Being Pushy

    The thought of doing two way link exchange is enough to get an SEO guy sacked. It has now become sacrilegious to indulge in such practice, since Google thinks think all these practices are aimed to upsetting its algo. So, like any other grumpy and old SEO guy, you are sure to maintain a long held silence whenever a person approaches you to get a link back from your website in return of something.

    Michael Evans/ ppc.orgin Paid Search SEO How To's- 6 readers -
  • How Can You Improve Your Quality Score?

    It makes you feel frustrated when you see your competitors are edging past your ads on Google adwords and no matter how many changes you make, things don’t improve much. Most people believe ranking in Google Adwords is easy but it is far from the truth. Since the competition is fierce now, you simply can’t reach the top by including high search volume keywords randomly.

    Michael Evans/ ppc.orgin Paid Search- 12 readers -
  • Tips to Create Super Optimized Content

    Optimized content on the pages of your site is the foundation for any successful SEO campaign. It’s simple; if you don’t have optimized copy you won’t perform for your keywords. There’s no definitive way to create perfectly optimized copy, but there are best practices to help you get close. As with all things SEO, I recommend constant testing and refinement, though these pract ...

    Michael Evans/ ppc.orgin Paid Search SEO Content- 22 readers -
  • SEO and Social Media: A Deadly Combo

    While the largely unknown “social algorithm” means all social platforms give your website some SEO benefit, direct old fashioned backlinks are still the highest priority for most SEOs when it comes to Social Media Marketing. So, Social Algorithms aside (get lots of followers, interactions and shares, that’s best practice) which platforms give you the best bang for your SEO buc ...

    Michael Evans/ ppc.orgin Social Paid Search SEO- 22 readers -
  • 7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business

    Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.

    Michael Evans/ ppc.orgin Paid Search SEO- 39 readers -
  • How Can Designers Improve User Experience?

    When web developers design and develop a website, they mainly design it for the large screen devices and lose insight on how it will look when a user browses the same website from their mobile device. Actually, when the user clicks links within the website via their mobile phones, navigating and reading become more difficult. Solving these problems is the biggest challenge for the web designers.

    Michael Evans/ ppc.orgin Paid Search How To's- 15 readers -
  • Guide to Create Cross Channel Marketing Strategies

    Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related strategies play a key role in it. In order to achieve a successful operation and running business, certain strategy building process and procedures must be kept in mind.

    Michael Evans/ ppc.orgin Paid Search- 17 readers -
  • Reduce Your Website’s Bounce Rate

    Bounce Rate is the term used to describe the percentage of visitors that enters and leaves on the same page on your site. Site owners want to keep the bounce rate at a down low as much as possible. A high bounce rate indicates that your visitors are just going to the landing page and leaving immediately without browsing your site.

    Michael Evans/ ppc.orgin Paid Search SEO- 8 readers -
  • Boost Your Business Website With A/B Testing

    You have heard a lot about A/B testing, and how it is helping small business organizations increase revenue and business from their websites, but chances are that you have never done it before. It is strange that we have been attending seminars, listening to keynote speakers, reading inspirational books on how to increase conversion but still, we are making little or no effort ...

    Michael Evans/ ppc.orgin Paid Search SEO- 26 readers -
  • Social media marketing tips Borrowed from Big Brands

    Ever since we have realized the importance of social media, we are trying and doing everything possible to make our mark felt in this domain either by doing something totally crazy or by following big brands that are doing awesome job. As big brands have no such constraint when it comes to budget, they are going extreme to increase interaction with their fans that eventually ...

    Michael Evans/ ppc.orgin Social Paid Search- 36 readers -
  • Improve the User Engagement on Your Site

    All activities that connect users with each other, promote community build up and greater interaction are called user engagement activities. Higher user engagement is better and more profitable for the website. Many websites go astray due to poor user engagement on their websites. In this article, we will tell you 5 tips to improve user engagement on your site. 1.

    Michael Evans/ ppc.orgin Social Paid Search SEO- 15 readers -
  • Ecommerce conversion optimisation: The Latest Trend

    We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites. However, knowing how you can sustain the leads and fetch utmost benefits from them makes sense, particularly in a time when the focus has shifted to awareness with regards to where actually the money lies.

    Michael Evans/ ppc.orgin Paid Search- 28 readers -
  • Improving the Conversion Rate on Your Website in a Day

    So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your website? Even if you manage to drive hundreds and thousands of visitors to your website, if it fails to generate any business, it is a colossal marketing mistake. So, what is the solution? Improving conversion rate of the website is the only way forward.

    Michael Evans/ ppc.orgin SEO- 23 readers -
  • What to Do Next If Your Blog Get Hacked

    Blogs are very much vulnerable to external attacks and that means, if you are the owner of a popular blog, you need to be prepared for an impending attack. If you are unprepared for a malware attack, you are going to lose valuable data. Things might get extremely complicated if you don’t have any backup of your website.

    Michael Evans/ ppc.orgin SEO- 7 readers -
  • Marketing Your Business with Webinars

    There are no qualms that there exists numerous digital ways to enhance visibility of your venture or talent. However, amidst this, it becomes imperative to opt for change of pace. Presence over diverse social networking websites may not suffice anymore because the more specific you become in catering to your niche segment, more success you fetch in your pursuit.

    Michael Evans/ ppc.orgin Social Paid Search- 6 readers -
  • Last Minute Holiday Marketing Tips

    It’s that time of the year – the holidays are just round the corner. And if you haven’t yet prepared a marketing plan for the upcoming season, you had better hurry. The holidays provide the best opportunity to boost sales, only if you get the marketing right. For the entrepreneurs who aren’t sure about what to do, here are a few simple tips. Tip 1: Know What to Market and How to Market it.

    Michael Evans/ ppc.orgin Paid Search SEO- 12 readers -
  • How to Utilize Sponsored Posting As a Form of Native Advertising

    Sponsored posting as a form of native media advertising has gained momentum in the past few years as online news portals have started looking for new avenues to generate revenues for their businesses. The traditional sources to generate revenue have mostly dried up for news agencies ever since they have launched their online version.

    Michael Evans/ ppc.orgin SEO- 11 readers -