michael ferrari

  • The Hidden Benefit of Free SEO Audit Tools

    I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to review this audit for them.

    Relevancein SEO- 7 readers -
  • Finding Opportunity in Ad Blocking and the “Death of the Free Internet”

    Published 1 min ago 0 A rising number of people are enabling ad blockers and it’s the end of the free Internet as we know it. Lately, there has been a lot of talk on this trend in the digital marketing space, and it’s causing much concern. Without going too deep into a topic you’ve likely read plenty about already, the rising number of people using ad blocking plugins ...

    Relevancein Content- 12 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    Published 22 mins ago 44 The digital marketing world is a massive echo chamber. This isn’t necessary a bad thing, tough. After all, the reason it is such an echo chamber is because there is a bonded community of professionals constantly sharing and discussing the intricacies of this always-changing practice.

    Relevancein Content- 18 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    There’s nothing wrong with a little friendly competition. But, what if that competition is kicking your butt all over the Internet with highly shareable content? Many of us have been there and thought to ourselves: “What is it about the stuff on their site that makes them so special? How can I make my content stick like theirs?” This competitive content audit will show you how.

    Relevancein Social SEO Content How To's- 11 readers -
  • How To Derail Content Creation Without Even Trying

    Published 1 min ago 36 Let me start by getting personal for a moment: I love content. I love it so much, in fact, that I kind of hate calling it “content,” as I think the term makes it too easy to generalize and commoditize the amazing work that comes from the writers, artists and developers of the marketing community.

    Relevancein Social Content How To's- 7 readers -
  • 4 Simple Steps to Managing Your Clients’ SEO Expectations

    Content Marketing, Owned Media, SEO You’ve got a new client. Congratulations! There’s nothing like starting off the New Year with the promise of success on the horizon. Wait, did I say “promise”? I meant “chance”…and that’s if you’re lucky. The SEO game is a harsh, cruel tug-of-war against constantly shifting algorithms and best practices.

    Relevancein SEO Content- 12 readers -