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As a consumer, I HATE retargeting ads because they work so well. As a marketer, I LOVE retargeting ads because they work so well. Tale of retargeting You’re at your desk, daydreaming about being somewhere else. Maybe you wish you were sitting back with a book at the beach. Maybe you wish you were hiking along the Appalachian Trail. Maybe you wish you were letting loose in Las Vegas.
Researchers found that adults spend a third of their day on their mobile devices. Here are a few reasons we think ...
Creating content can be an ongoing challenge for startups. Content marketing provides a platform for us to show off our expertise, but it takes a lot of time and effort to pull it off correctly. Quality over quantity is key, but even publishing one blog post per week can be hard when there are so many other facets to running a small business.
Private messaging helps businesses enhance the overall experience of customer service on social. Do you use Facebook M ...
The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out and bundled it up in a nice little package with a ribbon of their personality. If you want to stand out online you need to follow suit. Find the most influential people in your niche, and learn what they already know, how th ...
As a website site owner or blogger, I am sure you are constantly searching for ways to increase your conversions and sales. This may have lead you to explore such things as: search engine analytics, business intelligence, market research and analysis and more. The reports and analysis you get from such tools can help you tweak your website to get the maximum number of visits and conversions.
Social media presence is a great opportunity for business owners to reach out to their target audience on a regular basis. Be it a big brand or a startup, social media marketing is imperative to build brand awareness around your products and services and no one can deny the vital role it plays in the contemporary marketing landscape.
Your inbound marketing campaign is a flop. You’re doing what all the experts have told you to do; create regular, engaging content designed for your ideal customers – but no one is listening. You cringe at the thought of walking into your boss’s office to talk numbers. Because there are none. Despite your best efforts, your inbound marketing campaign is unpredictable and results are wavering.
Let’s face it. Coming up with share worthy content is difficult. The problem is, everyone else is doing it. Yes, I am talking about your competitors, who are publishing one shareworthy piece after another. If you are finding it difficult to come up with such pieces, you need to ask yourself one important question – “What am I doing wrong?” and follow it up with another one – ...
86% of B2B and 77% of B2C organizations use content marketing TWEET. This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore.