michael gerard

  • 5 Things to Consider for Content Curation

    Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to buy, they’ll consider your company. But it’s not just about any content. Your prospects are overwhelmed by low quality information that neither enlightens nor delivers on its promise. Today’s buyers are savvier and more demanding.

    Hootsuitein Content- 15 readers -
  • Content Metrics: Assessing the Real Impact of Curation

    With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including: Marketers who are curating content are selecting, organizing, and contextualizing third-party assets.

    Content Marketing Institutein Content- 12 readers -
  • A Quick Guide to Measuring Your Blog’s Impact on Business

    You’ve started your business blog, you’ve begun to tap into internal and external folks to help create content, and you may even have tapped into curation to help fuel your content engine. But how do you know if your blood, sweat, and tears are worth it? More importantly, how can you demonstrate your blog’s impact to your vice president of marketing or your CMO to get continu ...

    Content Marketing Institutein Blogging- 9 readers -