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Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to buy, they’ll consider your company. But it’s not just about any content. Your prospects are overwhelmed by low quality information that neither enlightens nor delivers on its promise. Today’s buyers are savvier and more demanding.
With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including: Marketers who are curating content are selecting, organizing, and contextualizing third-party assets.
You’ve started your business blog, you’ve begun to tap into internal and external folks to help create content, and you may even have tapped into curation to help fuel your content engine. But how do you know if your blood, sweat, and tears are worth it? More importantly, how can you demonstrate your blog’s impact to your vice president of marketing or your CMO to get continu ...
Do you feel as if you’re in a constant battle with the content beast to come up with ideas for your next ebook, blog post, newsletter or social media post? Have you ever considered curating other people’s content? In this article, I’ll show 8 ways that companies use content curation to boost their content marketing and social media activities.