michael gerard

  • 5 Things to Consider for Content Curation

    Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to buy, they’ll consider your company. But it’s not just about any content. Your prospects are overwhelmed by low quality information that neither enlightens nor delivers on its promise. Today’s buyers are savvier and more demanding.

    Hootsuitein Content- 23 readers -