michael grigsby

  • Marcom Valuation: An Alternative to A/B Testing

    So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not.

    Marketing Technology Blog- 14 readers -