Michael Hewitt

  • Five ways to quantify relevance in content marketing

    Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Relevancy is now a critical element in search marketing, but understanding and quantifying that relevancy is no easy task.

    Michael Hewitt/ Search Engine Watch- 31 readers -