Michael Hewitt

  • Five ways to quantify relevance in content marketing

    Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Relevancy is now a critical element in search marketing, but understanding and quantifying that relevancy is no easy task.

    Michael Hewitt/ Search Engine Watch- 14 readers -
  • Just how much of a ranking signal is HTTPS?

    Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS could be making a significant impact. Google officially announced that a HTTPS protocol is regarded as a positive signal to its algorithms in August 2014.

    Michael Hewitt/ Econsultancyin How To's -