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Social media can be pretty overwhelming sometimes. Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager? Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list ...
As promising as it is, the use of automation software for your marketing efforts isn’t all rainbows, butterflies, and unicorns. It is actually a double-edged sword, especially if you rely too much on the automated processes instead of your own work. Granted, marketing automation including social media automation, has given some online businesses the edge they need to stay ahea ...