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Social media can be pretty overwhelming sometimes. Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager? Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list ...
As promising as it is, the use of automation software for your marketing efforts isn’t all rainbows, butterflies, and unicorns. It is actually a double-edged sword, especially if you rely too much on the automated processes instead of your own work. Granted, marketing automation including social media automation, has given some online businesses the edge they need to stay ahea ...
Email Marketing Goals to Set For 2015 Regardless of the time year, it’s always good to set marketing goals. It’s important to reassess your campaigns and look for ways to improve your business. Although social media marketing continues to be on the rise, it’s important not to neglect your e-mail marketing campaign.