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When affiliate marketing is discussed as a web monetization strategy, it is typically considered as the primary means of generating revenue from traffic. There are thousands of sites out there that have been set up with the single goal of sending referrals to third party vendors, and generating revenue through affiliate relationships.
When monetizing a site through display advertising, the obvious area of focus in the primary real estate located above-the-fold. Because these sections of a site are seen by every visitor, there are more opportunities to generate ad revenue. Many sites overlook the revenue opportunity lower down on a webpage.
A key to successful display ad monetization is placing ads in areas of a site where visitors will see them and engage with them. Typically, this leads to focusing on the most viewed areas of a site such as above-the-fold placements. It makes sense to prioritize above-the-fold display ad optimization; improvements made there will yield the most meaningful increase in revenue.
This article is available to MonetizePros Premium members. To access in full, log in, or sign up for a free trial. We recently highlighted some common mistakes made with leaderboard ads and gave out a design idea that will improve performance. Below are three additional ideas for generating more revenue from the standard leaderboard ad unit.
For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the RPMs realized: Positioning of ads Styling of ads Relevancy of ads This article will focus on #1 above. Specifically, we’ll discuss optimal strategies regarding the 728×90 leaderboard ad unit that is a core ...
The keys to an effective display ad strategy is pretty straightforward: Position your ads in places where visitors are likely to notice them; and Style your ads in a way that visitors are most likely to engage with them. One of the effective ways to accomplish the first bullet above is to insert ads into sections of the site where content is normally featured.
Email is a common monetization opportunity available to Web publishers. Many sites are collecting email addresses and regularly corresponding with your subscribers, but most aren’t making any effort to monetize the process of collecting or sending to email addresses. There are a number of ad networks that have popped up in recent years to help such publishers generate a bit of ...
Lead generation is one of the lesser-known and utilized monetization methods, in large part because of the difficulty in capturing and selling leads at scale. While it doesn’t make sense as an approach for most publishers, those in certain verticals may find that lead gen can be extremely profitable.
Unlike the “easier” monetization strategies, paid memberships require a tremendous amount of planning and work before the first dollar of revenue is earned. But if done correctly there can be a nice opportunity to develop a profitable, low risk online business. If you’re planning to monetize a site through a paid membership, you have a lot to learn (and do).
Most sites out there won’t have email as a primary monetization method. But many have an opportunity to effectively use this medium as a way to generate a bit of incremental income. Verified and targeted email addresses are a valuable asset that can be monetized both indirectly (i.e., through marketing your own products and services) or directly through channels such as display ads.
Display ads are the most common online monetization method; just about every site out there makes at least part of their money from digital ads. The popularity is due to the fact that display ads are an extremely easy and surefire way to make at least a bit of money; almost anyone can have an AdSense account up and running within a day or two, and if there is a decent amount of ...
Getting started in affiliate marketing can be overwhelming; the terminology, processes, and best practices can be a lot to someone new to this space. But affiliate marketing, if done correctly, can also be a great way to monetize a large, targeted online audience. If you’ve made the decision to give affiliate marketing a try as a primary monetization method for your online traf ...
In 2013, we launched MonetizePros with the goal of helping online entrepreneurs make more money from their existing Web traffic. Since we started, we’ve seen millions of visitors, welcomed more than 5,000 members, launched nearly a dozen monetization tools, and published more than 200 articles, e-books, and in-depth guides.
Last week, we launched a new and exciting offering: MonetizePros Professional membership. We’ve spent months creating this new membership level after receiving numerous requests from members for additional tools and resources to help in the monetization of their own Web properties. As we roll out this new membership, we want to share the highlights of all that is included.
Link units are a seldom-used weapon in the display advertising arsenal, representing one of the most effective ways for sites to improve overall monetization with minimal effort. If you’re not familiar with link units, we have a detailed tutorial that explains the ins-and-outs of these ad units. If you understand the mechanics but are looking for specific ideas of how to imple ...