michael knight

  • How To Improve AdWords Remarketing Performance With Advanced Strategies

    September 28, 2016 Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics int ...

    PPC Heroin Paid Search How To's- 10 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader than we would prefer.

    PPC Heroin Paid Search- 10 readers -
  • 3 Ways to Combat the New Laws of Close Variants

    The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords. Background Google and Bing have allowed the use of close variants since early 2014.

    Search Engine Journalin Paid Search Twitter- 5 readers -