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How you go about getting your blog and its individual blog posts ranked in Google has changed considerably over the years. Google’s algorithm continues to get more complicated and more sophisticated with each passing day, so tactics and techniques that may have proven effective in the past could actually turn out to be counter-productive today.
After spending all that time and effort in crafting together your beautiful blog posts, it can be disheartening to watch as that precious content slowly gets buried in the archive. These older posts may still generate some residual traffic through search engines and other sources, but it’s obvious enough that your newer content will always be front and center on your blog.
You’ve likely heard the saying “a big fish in a small pond” and how you might feel like you’re larger than life when you restrict your perspective to such a narrow point of view. The world of blogging can operate the same kind of way. If you’re thinking about starting a new blog in a new niche or vertical, and the goal is ultimately to generate some decent revenue from this we ...
Everyone understands that backlinks are at the heart of search engine optimization. There are countless other factors involved, both on-page and off-page, but having other websites link to your website has been and always will be a critical factor in determining the relative “value” of your site in the eyes of Google.
One of the ways you can choose to monetize your blog is through direct advertising. This is when you partner or collaborate with a company directly, oftentimes in the form of sponsored content or native advertising. It could involve sponsored posts, brand ambassadorship, sponsored reviews, social media sharing or any number of other possible promotional methods.
It has oftentimes been said that a picture is worth a thousand words. Especially when you’re approaching a much more visual subject on your blog, having several pictures can be worth even more. This is true when you’re covering an event, reviewing a product, or otherwise illustrating any number of possible blog topics.
Content is king. It’s an old adage that has withstood the test of time, but no one ever said that the content necessarily had to be original nor did they say that you had to be the one to create it. They just said that you had to have it. Have you ever wanted to populate your blog with useful articles to drive traffic, but you couldn’t be bothered to write these articles yourse ...
You’ve come across all sorts of sponsored content in your journeys across the Internet, even if you’re not specifically aware that you’re looking at sponsored content. Every time you arrive on a website and see links to other articles “around the web,” you’ve been hit with some native advertising. And while I have argued in the past that native advertising is good for everyone ...
Know your numbers. If you want to have any shot at “making it” as an online professional, you need to pay close attention to your metrics. You need to log into your Google Analytics account on a regular basis to keep tabs on your page views, your bounce rate and your time on site. You want to keep track of how many followers you have on Twitter.
After so many years of the iconic thumbs-up “like” button that came to be synonymous with the popular social network, Facebook finally expanded the “like” button into a series of six “reactions.” Yes, people could always post longer comments and these comments could even involve uploaded images, but the simplicity and instantaneous nature of the “like” button made it the most c ...
Grow your audience. Build your list. It’s a very common piece of advice given to people who are interested in Internet marketing and making money online. This is true for people who want to make money through strategies like affiliate marketing and blogging, just as much as it is true for more traditional businesses who want to develop their brand presence on the web.
Even though there are countless other nuances and metrics that you can measure on social media, there are two that stand out. First, we’re interested in the kind of reach we’re able to get through our social channels. After all, there’s not much of a point in posting great content on your social page if no one is actually going to see it.
Numbers aren’t everything. Except in the worlds of social media and Internet marketing, they kind of are. If you want to demonstrate the extent of your reach, if you want to continue growing your audience, if you want to demand top dollar for your advertising opportunities, you need to have the numbers to back that up.
What is success? It may sound like such a simple question, but it’s actually a lot more complicated than that. Are you successful if you are earning a lot of money, but you have to put in over 80 hours of work every week? Are you successful if you’re only earning a modest middle-class income, but that money is mostly earned passively and you’re living the dream of the four-hour ...
Affiliate marketing continues to be one of the most accessible and the most lucrative ways to make money on the Internet. You don’t need to maintain your own inventory and you can leverage a global audience no matter where you are in the world. But not all affiliate networks are made alike. Some don’t offer the support you need.
As much as you may try to grow the traffic numbers on your blog organically, building up your following on social media or attracting repeat readers through your e-mail newsletter, getting your site ranked favorably in the search engines is always a good idea. You want to rank for your keywords, because that’s how you can attract new visitors and further establish yourself as t ...
Many opportunities are available to you when you want to monetize your blog. There are countless advertising networks that you can consider and they can take on different parts of your website’s real estate. You can have in-line text ads, pop-under ads, banner ads and more. That’s because someone visiting your blog is actually looking at your website.
As Michael Corleone so famously said, “Just when I thought I was out, they pull me back in.” Except, in this case, you were never really “out” and the opportunity has been sitting there under your nose this whole time. I remember when podcasts became such a big hit several years ago and many people started subscribing to all sorts of “shows” through services like iTunes.
When you were a child, you were probably asked on more than one occasion what you wanted to be when you grew up. As a child, you didn’t quite have a firm grasp on what was realistic and what wasn’t. Maybe you wanted to be a firefighter, a Hollywood starlet, or a space cowboy. The question was harmless.
It’s a statistic that keeps getting thrown around and it’s one that you would really be foolish to ignore. The second most popular search engine on the Internet today, trailing behind only the almighty Google itself, is YouTube. More people are spending more time watching videos on YouTube than ever before and regardless of the kind of business that you’re in, you really should ...