Michael Levanduski

  • 71% of Gamers are OK with In-Game Advertising

    Facebook recently completed their research into in-game advertising and found that most gamers are actually happy to accept ads, as long as it makes it so gameplay is free. 71% of people have said that they will accept the advertisements so they don’t have to pay for the game. This is an important look at how mobile games should be monetized because the in-app ad revenue gen ...

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Joining YouTube’s Ad Program is Becoming More Difficult

    Advertisers have long been demanding greater transparency, and an increase in the ability to be sure that their ads won’t be displayed near undesirable content. This is a hard thing to accomplish, especially on a platform like YouTube where the content itself is generated by users, and it is impossible for YouTube to review each of the millions of minutes of video that are uploaded every day.

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Buzzvil Expanding Lockscreen Advertising Globally

    Buzzvil is a digital advertising company, which is best known for their mobile lockscreen advertisement products. They have been successful in South Korea for quite some time with these types of ads, and are now going to be expanding to a more global audiacne. The company recently announced that they would be expanding their business into the United States, Japan, and a vari ...

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Chrome Announces February 15th for Ad Blocking to Begin

    Google Chrome has been warning site owners that annoying or misleading ads will be blocked in their browser for several months now, but they have finally come out with a set date. According to an announcement, Chrome wills top showing ads that aren’t compliant starting February 15th, 2018. This gives webmasters about two months to get their ads up to standard requirements.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Quickly See Video Ad View Count with New Twitter Feature

    Seeing how many people have seen an ad is important for marketers, and it has been getting easier on many platforms. Facebook and YouTube, for example, have long displayed the total view count on all videos, including advertisements. Twitter is finally joining this trend so that people can see how many users have viewed it. This will apply both to organic videos and paid advertisements.

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Be Careful When Using Customer Data

    For marketers, gathering user data and using it to improve ad targeting or sales tactics in general is one of the smartest things that can be done. The fact is, however, that it is even more important ot make sure you are using the data you are able to gather in an honest and transparent way. According to a new survey from SAP Hybris, most consumers (almost 80%) would stop bu ...

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • WhatsApp Launching New Business App

    WhatsApp is one of the most popular chat applications used today. Several years ago the system was bought by Facebook, which helped it to grow in popularity. The company had recently announced that they would be working on a business focused version of the app, which would allow companies and brands to create their own profiles for use in customer service and other activities.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • FTC Issues New Report for Improved Native Ad Disclosures

    The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred ...

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Why Users Block Ads on Mobile

    A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning.

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • First Lottery Affiliate Program Launched in Michigan

    Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -