Michael Levanduski

  • Google Introduces New Mobile-First Index Bot

    Google is changing the way that it is ranking your website. In the past, Google has used bots to crawl websites like a real desktop user, following links on websites and gathering information such as keywords. It then ranks websites based on these and other metrics. Statistics show that several years ago the number of mobile searches being performed surpassed the number of d ...

    Michael Levanduski/ Performance Marketing Insiderin Google- 15 readers -
  • Online Returns Will Put a Damper on Online Sales

    Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016 holiday season provided an increase of conversions by 18.63%, impressions up by 35.7%, and the average cost per click for paid search advertising increased 1.56%, while at the same time the average value of an order was reduced by 5.

    Michael Levanduski/ Performance Marketing Insiderin Paid Search- 10 readers -
  • IAB Wants to Stop Measuring Impressions

    The IAB and MRC (Media Ratings Council), are looking to change the standards for measuring mobile and desktop advertisements. Traditionally, an ad is counted as being delivered based on when the server that the ad resides on, responds to the request to send the ad. The Mobile Marketing Association (MMA), along with the IAB and MRC, are looking to make a change to how this measurement occurs.

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 15 readers -
  • Daily Motion Introduces New Ad Option

    Daily Motion, the popular video website that allows users to upload videos to its website to be viewed and shared by others, is expanding its advertising offerings. Starting in early 2017, advertisers will have an added option for mobile advertising, vertical pre-roll ads. The aim of the new format of video advertising is to maximize mobile completion rates by creating a mor ...

    Michael Levanduski/ Performance Marketing Insider- 19 readers -
  • Report Shows Programmatic Ad Use Among B2B Marketers

    Dun and Bradstreet published a study, “Tipping Point for B2B Programmatic Advertising” which found that B2B marketers have increased their used of buying and selling programmatic ads, compared to last year. Currently, 65% report using programmatic ads, versus 54% last year. In addition, when asked if they intended to increase or decrease the amount they spend on programmatic ...

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • Bad NewS: Just 33% Renewed Native Ads in 2016

    Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness. A new report from MediaRadar has found that just 33% of native advertisements were renewed in 2016. Add that Medium just fired their entire native staff, this isn’t good news.

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Pandora to Utilize Muted Video Ads

    The highly popular music streaming service, Pandora, will begin rolling out it new advertising format beginning January 19, 2017. The new format, Responsive Mobile Display ads and Muted Video ads have produced positive results for the few brands, including Google, Express, and Denny’s, that have been involved in the company’s beta testing.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • FTC To Award $25,000 Prize

    Internet of Things (IoT) is a tech term that refers to all of the different devices that are connected to the internet, such as routers, computers, smart phones, activity trackers, heart monitors, etc. Household IoT devices have always been known to have weak or non-existent security, which presents users with the possibility of having their privacy violated and their devices ...

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Medium Fires 1/3 of Staff and Kills Native Advertising

    Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations that focuses on native ad sales. This means that one third of its existing staff will be let go so the company can refocus on getting payments from its readers by providing quality articles that require a subscription.

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • Yahoo Announces New Native Ad Experience for Marketers

    If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having some trouble, and will likely be acquired by Verizon soon, the fact is that there are still some great opportunities. Yahoo has recently announced a new ad experience that will allow marketers to better target those who use Yahoo Mail.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Feds Going After More Facebook Users Than Ever

    Each year, Facebook receives tens of thousands requests for Facebook users’ data for a multitude of reasons. Not all requests are honored, as the Deputy General Counsel of Facebook explained in a blog, “We do not provide governments with ‘back doors’ or direct access to people’s information. We’ll also keep working with partners in industry and civil society to push governmen ...

    Michael Levanduski/ Performance Marketing Insiderin Social- 13 readers -
  • Bad News for Native: Most Find it Deceptive

    A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people (54%) have ‘felt deceived’ by native advertising. Native advertising can be very effective, of course, but this study may bring some significant concern to marketers.

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Twitter Overbilled Video Advertisers

    Twitter, the once fast growing social media platform, has been experiencing woes of its own lately. Not only has it growth rate declined, with quarter two and three of 2016 seeing a low 4 million new monthly active users, there has also been several high ranking departures from the company that has led some to believe that Twitter stock is highly overvalued.

    Michael Levanduski/ Performance Marketing Insiderin Social- 10 readers -