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Facebook recently completed their research into in-game advertising and found that most gamers are actually happy to accept ads, as long as it makes it so gameplay is free. 71% of people have said that they will accept the advertisements so they don’t have to pay for the game. This is an important look at how mobile games should be monetized because the in-app ad revenue gen ...
Advertisers have long been demanding greater transparency, and an increase in the ability to be sure that their ads won’t be displayed near undesirable content. This is a hard thing to accomplish, especially on a platform like YouTube where the content itself is generated by users, and it is impossible for YouTube to review each of the millions of minutes of video that are uploaded every day.
Buzzvil is a digital advertising company, which is best known for their mobile lockscreen advertisement products. They have been successful in South Korea for quite some time with these types of ads, and are now going to be expanding to a more global audiacne. The company recently announced that they would be expanding their business into the United States, Japan, and a vari ...
Google Chrome has been warning site owners that annoying or misleading ads will be blocked in their browser for several months now, but they have finally come out with a set date. According to an announcement, Chrome wills top showing ads that aren’t compliant starting February 15th, 2018. This gives webmasters about two months to get their ads up to standard requirements.
Seeing how many people have seen an ad is important for marketers, and it has been getting easier on many platforms. Facebook and YouTube, for example, have long displayed the total view count on all videos, including advertisements. Twitter is finally joining this trend so that people can see how many users have viewed it. This will apply both to organic videos and paid advertisements.
Diageo is a major alcoholic beverage company, which produces popular brands including Guinness, Baileys, and Smirnoff. They have just announced that they will be significantly reducing their investment into digital ad spend, largely because of complaints related to brand safety, ad fraud, and transparency.
For marketers, gathering user data and using it to improve ad targeting or sales tactics in general is one of the smartest things that can be done. The fact is, however, that it is even more important ot make sure you are using the data you are able to gather in an honest and transparent way. According to a new survey from SAP Hybris, most consumers (almost 80%) would stop bu ...
WhatsApp is one of the most popular chat applications used today. Several years ago the system was bought by Facebook, which helped it to grow in popularity. The company had recently announced that they would be working on a business focused version of the app, which would allow companies and brands to create their own profiles for use in customer service and other activities.
The latest research report from Forrester is out, with predictions about US display advertising going through 2021. In this report, they stated that mobile, video, and social advertising are going to grow more than other online display ads, which won’t come as much of a surprise to anyone. Interestingly, they also stated that Amazon is going to steal some of the market share ...
A recent report found that about 7.5 million Americans are working ‘side jobs’ to help make ends meet each month. The report was primarily looking at the economic impact of these types of jobs, and how despite the positive overall economic outlook and unemployment numbers. The report does have some interesting implications for the overall digital marketing industry.
IBM has been the owner of the 22.214.171.124/8 block of addresses for decades now, and says that they have been waiting for ‘the right project’ for the 126.96.36.199 IP. This is obviously a brandable and easily remembered IP, so it makes sense. According to a recent announcement, IBM is teaming up with Packet Clearing House and the Global Cyber Alliance to launch a new DNS service they are calling Quad9.
The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred ...
Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time.
The Drawbridge Q3 2017 Cross-Device Advertising Benchmark Report was recently released, and provided some valuable insights into how to take best advantage of digital marketing. This report looked at billions of unique ad impressions that were served from July 1st to September 30th of 2017. The information was compiled and released into this report.
Google’s SEO starter guide was originally published back in 2008, and has been largely untouched ever since. They did update it with some changes several years ago, but it clearly hasn’t been a focus. Despite that, it has always been a popular starting point for just about anyone looking to learn about SEO.
AppLovin had an agreement to sell itself to the Chinese firm, Orient Hontai Capital for $1.4 billion. The US government, however, objected to the deal. The Committee on Foreign Investment in the United States (CFIUS) is a government panel that watches for potential national security threats, and they have been much more restrictive on these types of buyouts, especially since Trump took office.
A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning.
According to the media agency Magna, in 2018 44% of all advertising money spent globally will be spent on digital. This is $237 billion to spent on things like video ads, social ads, search ads, and more. What is perhaps more impressive is the fact that by 2020, the agency predicts that 50% of the total global ad budget will be spent online.
Income Access and the Michigan Lottery have announced the launching of an affiliate program to help grow the Michigan ‘iLottery’ services. Michigan’s web-based lottery services are the fastest growing in the United States already, and they are looking to continue that momentum. They have revenue of about $7 million currently, and this has been going up steadily.
Facebook has just rolled out another algorithm update for the News Feed that is designed to combat ‘engagement bait.’ While they claim that this update is designed to give users a better overall experience, it is clear that their ulterior motives are to bring in more paid advertisers. The type of posts that won’t show up as much are those that actively encourage people to cl ...