Michael Levanduski

  • Alert: Gen-Z Now the Largest Generation

    When it comes to younger audiences, those in the millennial generation have long been the most numerous, which has some pretty significant impact on how marketers choose to do their targeting. According to the latest Nielsen reports, however, that has officially changed. Gen-Z, which is made up of those born between 1997 and 2015, now makes up 26% of the population.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • Huge Drop in Top Ad Spots on YouTube for June

    Each month, a list of most popular advertisements on YouTube is released, which can give some insight into what types of things are working for video ads, and how YouTube is bringing in great ads. In May, to give a baseline, Clash of Clans held the top spot with more than 87 million views for their most popular ad, and SuperCell (the owner of Clash of Clans) had several other ...

    Michael Levanduski/ Performance Marketing Insiderin Social- 14 readers -
  • New Analytics Options from Adobe for Voice Enabled Devices

    Adobe recently made an announcement that they offer options within their Adobe Analytics Cloud to let brands analyze devices that rely on voice-activated search commands. Specifically this includes things like SIRI, Cortana, Google Home, and the popular Amazon Echo. The system will take advantage of machine learning to parse out the context of what people are using these devices for.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • FTC Offers Insights & Updates on COPPA Compliance

    The Federal Trade Commission (FTC) issued new guidance documentation for businesses on how they can remain (or get) in compliance with the Children’s Online Privacy Protection Act (COPPA). COPPA has been in place for years now, but it is constantly being updated and expanded to help ensure children remain protected while using digital products and services.

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • New Tool from TAG Aimed at Stopping Ads on Pirate Apps

    TAG, or the Trustworthy Accountability Group, has launched a new ‘Pirate Mobile App Tool’ that is designed to make it so users can more easily ensure their ads aren’t shown on mobile apps that distribute pirated content. At launch, it has more than 8000 apps in its list that are known to violate different types of intellectual property rights, and this number is expected to g ...

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • New Marketing Features from Snapchat Being Launched

    Snapchat has just announced that they are rolling out some new features, some of which will be very helpful to marketers. The main addition will allow marketers to link any type of content they want to their snaps using a new ‘paperclip’ option. Paperclips allow users to link up websites, or other things, by just tapping the new button, which is located in the Vertical Toolkit.

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Bing is Making Improvements to Mobile Advertising

    Microsoft’s Bing search engine is continuing to work toward developing into a real competitor with Google. While they have a long way to go, they are taking serious steps to make sure their customers are happy with the results. In addition, the fact that they have fewer advertisers can make them a great option for many marketers looking to get in front of a new audience, whic ...

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 31 readers -
  • Good news? Slight Drop in Overall Ad Block Usage

    Over the past year, ad blocking software has gotten a lot of coverage because of the fact that it was becoming possible to block ads on a growing number of mobile devices. This led to a spike in the number of people using these ad blockers, and a significant growth in the worry that many advertisers and publishers had about what would happen if usage of ad blockers spread significantly.

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 22 readers -
  • Consumers Hate Mobile Ads, Find Too Intrusive

    A new survey from the Internet Advertising Bureau (IAB) has been released, and it found that people think mobile ads are becoming more intrusive. With the limited screen space available, people are more likely to notice these types of ads, and with more and more of them showing up, that can be a concern. Of course, marketers want consumers to notice these ads.

    Michael Levanduski/ Performance Marketing Insiderin Mobile- 24 readers -