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Tag, or the Trustworthy Accountability Group, has released their first list of companies that meet their stringent anti-fraud standards. This certification is one of several steps that the group is taking to try to combat fraud throughout the industry, which is a huge problem, causing an estimated $7.2 billion in 2016.
The mobile-app market continues to grow, generating an estimated $6 billion being spent on marketing campaigns in 2016. With the Google Play Store and Apple’s App Store offering more than 2 million apps each available for download, app developers are focused on claiming prime screen real estate on mobile devices.
Criteo, a technology company that provides personalized performance marketing services, has introduced a new product that could prove to be a game changer. Kinetic Design is the company’s newest technology that delivers personalized content that for each consumer for on-brand ads that are visually pleasant and stunning.
Nielsen has compiled new data (through June 30, 2016, using approximately 40,000 Nielsen Digital Ad Ratings campaigns) that shows mobile ad campaigns are improving at their success rate of reaching their target audience. The study shows that the mobile market on-target rate has increased from 49% n 2015 Q1, to 60% through the first half of 2016.
Pinterest has released a new update, which includes an interesting new feature being called, “Showcase.” This feature will allow all visitors who take the time to interact with any business profile to see specific visuals that were manually selected to show off the brand. This showcase feature will allow as many as five boards to be highlighted by the brands, as well as Buyab ...
It will come as a surprise to nobody that Facebook is one of the most popular forms of digital marketing for local businesses. A new report from Borrell Associates, however, is putting some specific numbers to just how popular Facebook ads really are. The report shows that about 80% of all local businesses have a Facebook page, which is quite impressive.
Litmus, a marketing testing company that is well-known for its ability to make email marketing campaigns viewable and capable of user interaction on any device, is expanding its email building and test application so that it now has the capability of syncing with Campaign Monitor and MailChimp, which are popular email software programs. Mobile Email advertising campaigns are increasing in use.
For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and much more.
While most people expected this to happen, it is good to see confirmation. Cyber Monday 2016 is officially the largest day in US e-Commerce history (likely until Cyber Monday 2017). Adobe released their data that shows that about $3.4 billion was spent online. This only narrowly beats out Black Friday online shopping this year, which brought in 3.34 billion.
Love him or hate him, there is no doubt that the election of Donald Trump is having a huge impact on just about every area of life. With his recent nomination of Steve Bannon to a top position, Breitbart News (which Bannon has run in the past) has gotten a lot of publicity, and not much of it has been good.
HIPAA, the Health Insurance Portability and Accountability Act, provides regulation for the use of a person’s health information. The HIPAA Privacy Rule, sets the definition of how a covered entity is to use personally identifiable health related information of an individual. In short, it prevents healthcare providers from supplying personally identifiable health information ...
Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit.” Federal law prohibits advertisers to post ads for employment and housing that discriminates against/excl ...
Protected Media is a company that provides individuals who buy and sell digital media with a platform that helps them to verify that video and display ads on mobile devices is positioned properly so that it is visible and can be seen by users, has just introduced a new product. This new product is a multi-tiered platform that will aid in increasing the value that mobile advertising can offer.
The Brand/Agency relationship is on the verge of changing. Historically, advertising agencies have been compensated based on the number of billable employee hours spent on developing and executing the campaign. One problem with compensation based on billable hours is that it can foster a feeling of mistrust between the two parties.
Facebook, which has come under fire for fake news reports on its social network, is attempting to figure out the best way to deal with the problem. During the 2016 Presidential election, the fake news stories on Facebook were accused of influencing the outcome of the election. A BuzzFeed analysis from last week reported that taking into consideration the number of likes, sha ...
Google, one of the two largest advertising platforms, is implementing restrictions in an attempt to cut down number of fake news stories. During the 2016 Presidential election, Google, along with the other advertising giant, Facebook, were accused of influencing the results of the election due to the number of fake news stories on their websites.
Microsoft is working on Decision Service, which uses machine learning to process user clicks and views in real time. The end goal is to provide a platform that is capable of analyzing the click and viewing activity of the user in real time, to deliver a personalized and optimized ad experience in real time.
It was announced some time ago that HookLogic was being acquired by the popular performance marketing company, Crieto. According to a recent press release, that acquisition has been completed as of November 9th, 2016. Eric Eichmann, the CEO of Criteo, commented on the deal saying, “The addition of both the HookLogic team and the technology to our business, along with the rec ...
PACEDm.com Spectacles, the name of the sunglasses introduced by Snapchat last week, is capable of recording short, 10 second videos, from a first person perspective. The video can then be uploaded to Snapchat, and can be viewed both vertically and horizontally. If the video gets uploaded to a different platform, the video will be displayed in a new circular format Ben Benrubi ...
PACEDm.com Location based advertising has long shown a lot of potential, and it looks like that potential is really starting to become a reality. GPS can be used for many different applications, such as getting local weather, finding local restaurants, and displaying advertising for local merchants.