Michael Levanduski

  • Mobile Apps Popular Among Advertisers

    The mobile-app market continues to grow, generating an estimated $6 billion being spent on marketing campaigns in 2016. With the Google Play Store and Apple’s App Store offering more than 2 million apps each available for download, app developers are focused on claiming prime screen real estate on mobile devices.

    Michael Levanduski/ Performance Marketing Insider- 4 readers -
  • Litmus Builder Syncing With Campaign Monitor and MailChimp

    Litmus, a marketing testing company that is well-known for its ability to make email marketing campaigns viewable and capable of user interaction on any device, is expanding its email building and test application so that it now has the capability of syncing with Campaign Monitor and MailChimp, which are popular email software programs. Mobile Email advertising campaigns are increasing in use.

    Michael Levanduski/ Performance Marketing Insiderin EMail- 10 readers -
  • IAB Proposing New Guidelines for App Advertising

    For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and much more.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • HIPAA Rules Are Also Covered by FTC Act

    HIPAA, the Health Insurance Portability and Accountability Act, provides regulation for the use of a person’s health information. The HIPAA Privacy Rule, sets the definition of how a covered entity is to use personally identifiable health related information of an individual. In short, it prevents healthcare providers from supplying personally identifiable health information ...

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • Facebook Changes Policy On Racial Targeting

    Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit.” Federal law prohibits advertisers to post ads for employment and housing that discriminates against/excl ...

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 9 readers -
  • Facebook Trying To Kill Fake News

    Facebook, which has come under fire for fake news reports on its social network, is attempting to figure out the best way to deal with the problem. During the 2016 Presidential election, the fake news stories on Facebook were accused of influencing the outcome of the election. A BuzzFeed analysis from last week reported that taking into consideration the number of likes, sha ...

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 12 readers -
  • Google to Try to Kill Fake News

    Google, one of the two largest advertising platforms, is implementing restrictions in an attempt to cut down number of fake news stories. During the 2016 Presidential election, Google, along with the other advertising giant, Facebook, were accused of influencing the results of the election due to the number of fake news stories on their websites.

    Michael Levanduski/ Performance Marketing Insiderin Google Facebook- 11 readers -