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When it comes to younger audiences, those in the millennial generation have long been the most numerous, which has some pretty significant impact on how marketers choose to do their targeting. According to the latest Nielsen reports, however, that has officially changed. Gen-Z, which is made up of those born between 1997 and 2015, now makes up 26% of the population.
YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began avoiding YouTube because of privacy concerns and other issues related to being able to ensure their ads were being displayed only in the ways and places that they wanted.
Each month, a list of most popular advertisements on YouTube is released, which can give some insight into what types of things are working for video ads, and how YouTube is bringing in great ads. In May, to give a baseline, Clash of Clans held the top spot with more than 87 million views for their most popular ad, and SuperCell (the owner of Clash of Clans) had several other ...
LinkedIn is taking a step, which almost all other social media sites have taken long ago, to improve the video experience of its users (at least, that is the hope). They are starting to let some of their users upload videos that will auto-play when on the screen of visitors. In addition, they are going to be providing users new information about the people who view the videos.
Adobe recently made an announcement that they offer options within their Adobe Analytics Cloud to let brands analyze devices that rely on voice-activated search commands. Specifically this includes things like SIRI, Cortana, Google Home, and the popular Amazon Echo. The system will take advantage of machine learning to parse out the context of what people are using these devices for.
The Federal Trade Commission (FTC) issued new guidance documentation for businesses on how they can remain (or get) in compliance with the Children’s Online Privacy Protection Act (COPPA). COPPA has been in place for years now, but it is constantly being updated and expanded to help ensure children remain protected while using digital products and services.
We reported last week that Google was being fined a record setting $2.7 Billion from the EU due to their Google Shopping strategies, but that could just be the beginning. EU Antitrust regulators are currently looking into AdSense advertising, and the Android OS to see if they are being used in a way that stifles competition.
The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive. Year over year, revenue went up by 60.5%, reaching $83 Billion. As more and more people continue to not only move to using smartphones, but also getting more comfortable making purchases and other activities on mobile, these numbers wi ...
A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016 through to the end of the first quarter of 2017. They found that print and programmatic ad purchasing are decreasing slightly, but those losses are more than made up for by the huge growth in native ad buying.
TAG, or the Trustworthy Accountability Group, has launched a new ‘Pirate Mobile App Tool’ that is designed to make it so users can more easily ensure their ads aren’t shown on mobile apps that distribute pirated content. At launch, it has more than 8000 apps in its list that are known to violate different types of intellectual property rights, and this number is expected to g ...
Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be extremely effective, and very popular on many publisher’s websites. To fill this gap, Google is now releasing a new option for all their publishers. This new format will allow in-feed ads, in-article ads, and a matched content feature that will make it ea ...
Snapchat has just announced that they are rolling out some new features, some of which will be very helpful to marketers. The main addition will allow marketers to link any type of content they want to their snaps using a new ‘paperclip’ option. Paperclips allow users to link up websites, or other things, by just tapping the new button, which is located in the Vertical Toolkit.
Most people would expect the millennial generation to be digitally savvy, and they certainly are. When it comes to Internet security, they are likely the most informed and understanding of all the risks that are present when shopping online, conducting business, or even just surfing the net. According to a new study, however, it seems that they also don’t care about these risks.
The 2017 Global Insights report from DoubleVerify was released recently, and it provided some important insights into some of the struggles that the digital ad industry is facing. Among all the issues that they looked at, the biggest challenge appears to be media quality. Other top issues were things like digital ad fraud, viewability issues related to ads, brand safety, and more.
As virtual reality continues to become more popular, and dedicated VR devices dropping in price to the point where the average consumer will soon start seeing them as a valid option, it is no surprise to hear that Google is working on new ad formats to take advantage of this trend. Virtual reality obviously creates a very immersive experience for users, which will give market ...
The European Commission has ruled that Google is denying consumers a ‘genuine choice’ when it comes to online shopping by using their popular search engine to direct consumers to their own shopping platform. As a punishment for this, they have issued a record breaking $2.7 billion fine, with additional penalties to come if Google doesn’t change their behavior within 90 days.
Q1 2017 Boasts Double-Digit Growth for US Digital Ad Revenue Marketing Madness By Michael Levanduski 2017-06-28 According to the most recently released numbers for digital ad revenue in the US, Q1 2017 had a growth rate of 23% YoY. This brings the total spend to $19.6 billion, which is quite impressive. This quarter marks the 7th straight for double digit growth in this area.
Microsoft’s Bing search engine is continuing to work toward developing into a real competitor with Google. While they have a long way to go, they are taking serious steps to make sure their customers are happy with the results. In addition, the fact that they have fewer advertisers can make them a great option for many marketers looking to get in front of a new audience, whic ...
Over the past year, ad blocking software has gotten a lot of coverage because of the fact that it was becoming possible to block ads on a growing number of mobile devices. This led to a spike in the number of people using these ad blockers, and a significant growth in the worry that many advertisers and publishers had about what would happen if usage of ad blockers spread significantly.
A new survey from the Internet Advertising Bureau (IAB) has been released, and it found that people think mobile ads are becoming more intrusive. With the limited screen space available, people are more likely to notice these types of ads, and with more and more of them showing up, that can be a concern. Of course, marketers want consumers to notice these ads.