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When it comes to digital marketing, few strategies are as important, or as effective, as email marketing. It can be used to find new customers, build leads, resell to previous customers, and much more. In order to be effective, however, you need to make sure that your emails are being opened, and that people are clicking the links you provide them.
Pinterest is finally getting on board with the popular auto-play option for video ads, which other social media platforms have been capitalizing on for some time. These ads are now available for marketers to create and publish to search results as well as people’s feeds. The company has done fairly well with their existing video ads, so allowing the auto-play option will cert ...
Quora is one of the most popular sites around for people to go to either ask questions, or provide answers to the questions provided by other people. It is a great way to gather crowd sourced answers to questions on just about any topic you can imagine. This company is valued at $1.8 billion with their last funding round, which is going to be surprising to many people.
In an effort to turn the struggling company around, Twitter has brought one of the co-founders back to the team. Biz Stone will be rejoining Twitter in an attempt to ‘guide the company culture’ and hopefully attract new users and advertisers. He will not be taking over anybody’s job, but rather the company created a new position in order to fill the void that he left.
As digital marketers, we all know the value of email marketing. It is one of the oldest, and most effective ways to drive traffic, find leads, and increase sales. Even if you think you’re an expert with email marketing, however, I’d be willing to bet that the infographic below, created by WebsiteBuilder.org, has at least a few facts you weren’t aware of.
Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however, there are some important adjustments that marketers should be aware of. The key adjustment is that they will be holding on to data gathered from off-Twitter sources for 30 days now, rather than just 10.
Facebook has been putting a lot of effort into fighting ‘fake news’ and ‘clickbait’ posts for the past several months. A new change that has just been rolled out is going to help take this to a more granular level. This change allows their algorithms to better isolate individual clickbait posts that are shared by people who normally don’t do this type of thing.
If you’re looking for a fun, and potentially very profitable new income stream, you should look into the new affiliate marketing program that is being launched by Budding Media Corp. The company is taking advantage of the rapidly changing cannabis laws, and launching this program to allow marketers to promote marijuana sales in Canada. BuyWeedOnline.
Tune, a digital marketing firm based in the United States, has just released a new report that looked at mobile ad fraud. The report is likely the largest of its kind, analyzing more than 24 billion clicks across over 700 different ad networks. During the research they revealed that as much as $16 billion in fraudulent ads may be being displayed each year.
Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case.
The digital assistant industry has really started to take off in a big way. This started primarily with smart phone options like Siri, but has now transitioned into devices such as the Amazon Echo and similar devices that help to improve home automation, entertainment, and much more. The potential to use these devices for advertising, data gathering, and marketing is quite si ...
According to a recent report from The Economist, Data is now the most valuable resource in the world. While this sounds a little odd on the surface, look at the list of the largest and most profitable companies in the world. While they may produce some physical products, the real value is in their data.
New research was recently released from Fiksu, which shows that while brands are continuing to spend much more on iOS marketing, performance marketers are capitalizing on the potential that Android is offering to the smart marketers. It has long been known that iOS users tend to spend more than Android users, and are an overall more attractive demographic.
With the growing popularity of mobile advertising, which is seeing impressive double digit growth, many marketers and advertisers are rushing to push their ads into this area. While this is great for most industries, it is still important to look at the data before choosing where to direct your ad dollars. Some industries still perform quite a bit better on desktop.
Facebook has had a lawsuit pending since 2013 related to alegations made in 2012 that the company was scanning private messages, and counting the links shared within them as ‘likes’ for their algorithms. This accusation was made by a security researcher, Ashkan Soltani, who found that Facebook was doing this.
For many years, we saw digital advertising grow at quite an astounding rate. It developed into its own industry, and for the most part, grew based on new advertising money rather than ‘stealing’ it from other ad segments (of course, digital did absorb some money from dying ad options such as newspaper).
Symantec has released their annual Internet Security Threat Report and it is a mixed bag regarding the treats that exist online. The overall number of web attacks went down by more than 30%, which is obviously a great thing. Specific types of attacks, however, are on the rise. Unfortunately, the types of attacks that are on the rise are the ones that are the most costly to bu ...
Google AdSense is used by many publishers to make money from their content. Depending on the type of page being published it can help bring in a significant amount of money, or be an effective secondary source of revenue. Google is making some significant changes to the platform, which publishers need to be familiar with. First, they are expanding their hate-speech policy.
Programmatic advertising has gotten some bad press over the past year, but according to a new report from eMarketer, not enough to cause it any real trouble. The latest report found that 78% of all display ads in 2017 will be purchased through programmatic systems. This works out to about $32.56 billion over the course of the year.
All advertisers know that when it comes to running ads, the more targeted it can be, the better. With a social network like LinkedIn, the opportunities to offer extremely targeted ads is quite high, but it took them a long time to really start to capitalize properly on the massive amount of information they have.