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A new survey was recently released from YouGov, which asked over 1000 adults in the United states about several things related to personalization, customer experience, and privacy. While there were no bombshell revelations that came out from the survey, it does provide some interesting insights and useful data that many marketers will be able to use today, and long into the future.
The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data shows that in 2016, Ireland set a new record with total spend, which hit $492.3 million. This is a surge of more than 31% from the previous year, and a higher rate of growth than was seen in 2015 (29%).
Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or other perks. While this is a great way to supplement their income, it is important to make sure that viewers are aware that there is compensation for the marketing efforts.
When it comes to ad blocking, few people would have expected Google to get in on the trend. Google makes billions of dollars per year through their digital ads, so the last thing they want to do is make it easier for users to block their ads. Despite this, however, reports are coming out that Google is planning on adding in a new ad-blocking feature to their Chrome browser.
Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated for certain activities, including posting on social media and other locations. To help combat this problem, TapInfluence has developed a first of its kind tool that will analyze content to determine whether it will pass FTC guidelines.
Back in 2015, Yandex filed a complaint against Google saying that their required pre-installation of specific apps onto Android phones was anti-competitive. Russia’s Federal Antimonopoly Service (SAS) took up the case, and has been working it, with a settlement finally being announced recently. The terms of the settlement will require Google require Google to make a number o ...
Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image & video social network. As of the most recent numbers, Instagram is now boasting more than 200 million daily users, compared to about 158 million that Snapchat is getting.
For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile experience for visitors. This just makes sense given that so many people are using mobile browsing, and many of them using it exclusively. According to a new customer survey that was conducted by Vistaprint Digital, however, a good mobile experienc ...
LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network. LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns by removing the main barrier to mob ...
Turnstyle, which is a company that offers WiFi-based marketing solutions, including loyalty programs, has been purchased by Yelp for a reported $20 million. While certainly not the biggest acquisition taking place, it is likely to give Yelp the ability to offer many improvements on their services to business customers. The company allows businesses to provide guests free WiFi.
Online affiliate marketing is more than 30 years old now, and while there have been some major players (Amazon, for example) that have had a ton of success with it for many years, it has only been for the past year or two that it was really considered a mainstream marketing option. Today large publishers including eBay, Reuters, CNET, MSN, Reuters, and many others are using A ...
Facebook is expanding their successful branded content option to additional brands. Along with this expansion, they are making some important updates to their policies and taking steps to ensure the branded content is obviously an advertisement by having it marked as ‘paid.’ Identifying any type of content as paid is legally necessary if the publisher is receiving any type of compensation.
In an obvious effort to keep people on their platform longer, Snapchat has recently updated their search function to help people discover more stories based on their searches. The updated function will allow keyword searches for finding collections of Snaps that took place over a day (stories). For the moment, this new feature is only being rolled out to certain cities, whic ...
Reddit is making some very significant changes to the way they manage their ad space. In an announcement they released, comment about their new self-serve ad platform that will allow advertisers to take a much more active role in posting and keeping track of their advertisements on the popular site.
There was a lot of talk about the recent law passed by congress that would allow ISPs, mobile companies, and others to sell the private browser history of users to third party companies. While many people are still very upset with the actual law, ISPs and mobile carriers are making it clear that they have nothing to worry about from them (at least for now).
Google has officially launched their new Google Customer Reviews service, which is replacing the Google Trusted Stores that they shut down last month after a six year run. The program is set up to solicit reviews from people who have actually purchased different products, and get them to review their experience.
A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright. Their research says that by 2021, the global app market will be $139 billion per year. This is just the money that people spend buying apps and paying for in-app purchases, it does not take into account the money that will be made through in-app advertising.
Pinterest has been allowing their premium brand advertisers to use ‘Promoted App Pins’ for some time now, and many have found it to be a very effective ad option. The ad type, as the name implies, is a promoted pin that is linked to the App Store or Google Play to encourage people to download some type of new app.
Apple has been the ‘king of the hill’ when it comes to most valuable brand for quite some time now, but according to the annual study conducted by Brand Finance, that is no longer the case. Google has overtaken Apple and now has the honor of being the most valuable brand in the world. This is not necessarily anything bad for Apple, as their value has continued to grow.
The new “2017 US Cross-Platform Future in Focus” report from comScore has recently been released, and it contains some interesting, though not necessarily surprising, information about how people are spending their digital time. The first thing that is to be noticed is that mobile devices now make up 69% of the time that users are spending on media.