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With more and more people communicating with businesses through email, live chat, or even text, the common understanding is that handling phone calls from customers is becoming far less important. The data, however, is showing something different. A study from CallRail found that customers are actually calling in more, and this is especially true on days when they are looking to make purchases.
Nielsen has been working to improve their services and effectiveness for monitoring digital activities recently, and they have just confirmed that they took a big step in that direction. The company has acquired the marketing intelligence software provider, Visual IQ. The details of the buyout were not made public at this time.
When it comes to digital advertising in the US, there are really just two companies that one needs to be aware of. Not surprisingly, they are Google and Facebook. According to information released from Digital Content, the two companies account for somewhere between 60% and 70% of the total market for the 3rd quarter of 2017.
AirBNB has recently announced that they are looking to grow their business by attracting affiliate partners to push their service. Unlike many other companies, AirBNB is being fairly exclusive on who they allow to do the promoting. Specifically, they only want their property listings embedded on high-traffic sites, which boast more than a million monthly views.
When people think of Pandora, they of course think of music. The company is hoping, however, that they can take their massive music loving audience, and get them to view video ads as well. With nearly 80 million active monthly listeners, this has the potential to be a large new source of inventory for video ads as well, which is becoming more and more important as the traditi ...
Google has sent a letter to the Federal Election Commission letting them know that they strongly support new and stricter rules being put in place to attempt to stop outside countries (Russia being the obvious one) from influencing elections. They are asking regulators to put in tough new rules regarding political ads and even went as far as to say that banning foreign entiti ...
Microsoft is the latest company to join the Coalition for Better Ads, which formed a year ago to help understand the reasons why more and more consumers are deploying ad blocking software and otherwise not viewing ads. The group hopes to address the concerns of consumers so that consumers can get a positive overall ad experience, and brands will be able to benefit most from their ad campaigns.
The largest advertiser in the US, P&G, made a lot of waves early this year when their chief brand officer, Marc Prichard, made some very negative comments about the digital ad industry. He had major concerns about the lack of transparency and problems with the supply chain. According to information included in P&G’s most recent quarterly earnings report, it is quite c ...
The Federal Trade Commission has released a new policy enforcement statement in regards to the Children’s Online Privacy Protection Act (COPPA). The statement focuses just on how this act applies to audio recordings of children that are taken by apps, toys, and other things. It seems that the FTC felt this update was necessary given the rapid growth of voice recognition, incl ...
Anyone engaging in affiliate marketing needs to keep up to date with what the FTC is doing in regards to regulating this industry. In most cases, we have to read about FTC lawsuits and other actions they are taking only after the fact. Decrypting the information they put out there can often be very difficult, which results in many people inadvertently ‘crossing the line’ in the eyes of the FTC.
Quintly recently conducted a study that looked at how videos posted to and advertised on Facebook are seen, liked, and commented on. As any marketer knows, interactions with these videos are a good thing that help to build brand awareness and lead people to making purchases or taking other desired actions. In the study, 187,000 pages with 7.5 million posts were analyzed.
IAB has released their new Digital Adspend Report, which goes over all the latest information about the online marketing industry. This report contains quite a bit of information that marketers need to be aware of in order to plan their future efforts. The full report can be found HERE, or read on to get a summary of the report and how it pertains to the industry.
If it seems like data breaches at major organizations such as the recent one from Equifax are becoming more and more common, it isn’t just all in your head. A recent study from Gemalto found that there were 918 data breaches during the first half of 2017, which is up 164% from the previous six months.
The FTC filed a case back in January of 2017 against Danny Pierce and Andrew Lloyd, claiming that they ‘misrepresented’ material facts when advertising. Specifically, these two individuals would run advertisements (mostly on CraigsList) about rental properties that were for rent. When someone would express interest, they would offer them a tour of the property, but only if th ...
Instagram has made some fairly subtle changes to the look of their app, primarily adjusting the look of their call-to-action bar. The change has this section of the app looking more like their ads. The obvious intent here is to get people to click more ads by better blending them into the rest of the content on the site.
TBH is a relatively new social network that has been exploding in popularity over the past several months. It isn’t even available on the Google Play store (yet), and in September it was downloaded more than 3 million times on iOS. At several points, it was the most popular app on the market. The app, which stands for ‘To Be Honest’ is directed at teens and gives them an ano ...
With all the controversy surrounding last year’s US presidential elections and the Facebook ads that were used to influence it, the social network is moving forward with a new feature to make advertising more transparent. Beginning in Canada next month, and rolling out to the US after that, there will be a ‘View Ads’ tab on any Page that is showing advertisements on any platf ...
Open Influence has recently completed and released a study that looked at how influencer ads are viewed on social media. The study included a survey, which asked 514 adults in the US that follow influencers on social media a series of questions, many of which provide important insights for marketers.
In-App mobile video ads have seen some very dramatic growth in the second quarter of 2017 according to the latest reports. This particular type of ad is on pace to generate $9 million in 2017, up from $5.6 million in 2016. The growth will continue to be strong for the next several years, on pace to hit $16.69 million in 2020. The report looked at more than 1.
Many people who engage in performance based marketing focus all their efforts on digital advertising and marketing efforts. For some, this is because that is where they can afford to do their marketing. For others, however, it is just what they have always believed to be the most effective option for generating sales in their industries.