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For the first time ever, Deloitte is predicting that the eCommerce holiday shopping is going to outperform in-store spending. This prediction comes from a survey of more than 5000 US consumers, which asked a number of questions related to their planned holiday shopping. In the end, they found that 51% of dollars spent on holiday shopping will be generated online, 42% in stores, and 3% ‘other.
Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a txt file that publishers can add to their webserver. The file will list all authorized inventory sellers, so that unauthorized reselling as well as domain spoofing can be combatted.
Recent reports came out that looked at the ad spend in the UK. The report found that the overall market grew at a rate of 3.7%, bringing the total to £10.8 Billion. This is the largest total spend for the first half of any year since tracking began (back in 1982). Not surprisingly, digital ad spend generated the vast majority of the growth. Digital ads in general grew 54%, to £5.8 Billion.
A recent study from YuMe and Isobar was released that looked at advertising in virtual reality (VR). The research involved about 60 VR gamers, and compared three different types of ads that are used. Static banner ads, 3D branded ads, and pre-roll video ads. They also compared the ads to traditional digital advertising options.
When it comes to making money online, partnering up with Amazon is one of the most popular and most effective options. While it can be difficult to build up a huge ‘empire’ strictly with Amazon, it does present a lot of opportunities, and can be combined with many other strategies. Given the fact that Amazon will likely hit $100 billion in annual sales in the fairly near futu ...
When Facebook displays videos, they often include a ‘mid-roll’ advertisement about half way through. This has been a successful way to for them to monetize the massive number of videos that they show to users. In the past, Mark Zuckerberg has commented that this was their preferred method, and that pre-roll ads on videos weren’t in the company’s future. It seems that this is now changing.
When most people think about coupons, they picture their grandparents clipping them out of the Sunday newspaper. The fact is, however, that coupons remain one of the most popular and effective marketing techniques for a wide range of different products. Digital coupons are extremely popular, and much loved by their users.
For many marketers, it can be difficult to create and test a large number of ads to see which ones perform the best. Facebook’s dynamic creative tool is looking to solve that problem. They are currently rolling out options that will allow brands to automatically generate up to 6250 different versions of a single ad.
Anyone looking for a new affiliate program to add to their list will want to hear that Stoiximan is adding a brand new program, which will be powered by Income Access. Stoiximan is a digital sports-betting company based in Greese, and they are looking to grow and expand their customer base with this new system.
While Thanksgiving weekend (including Black Friday) is typically seen as the largest shopping weekend of the year, that doesn’t mean that people are just buying without any thought. The fact is, however, that even on this very busy shopping weekend, the majority of items that are added to digital shopping carts are actually abandoned.
For many marketers, ad blockers are a significant problem that has the potential to cost them a lot of money. While this type of software has existed in some form for many years, the ad blockers today are more advanced, and work on more devices than ever. This is why it is quite concerning to hear that governments are encouraging their people to install them.
Tumblr has fallen out of the spotlight since it was purchased by Yahoo for $1.1 billion in 2013. This platform is still used by many marketers to push out content, build links, and get in front of the fairly decent number of people who still use it. The CEO of the microblogging site, David Karp, has announced that he is stepping down and that Jeff D’Onofrio will be taking the helm.
When it comes to improving your search rankings on Google, there are endless theories and strategies used by marketers around the world. One that is new, however, is making direct threats against Google itself, but that is the strategy that Alexander Zharov, the head of media regulator Roskomnadzor, is taking.
There are plenty of reports out there that show just how popular mobile advertisements are, and how the industry around them is quickly growing. With millions of dollars flooding into mobile advertising, it might be time to step back and determine whether or not consumers are actually tapping and clicking them.
Streaming live video is becoming extremely common on social media sites. Whether Facebook, Instagram, or others, it is easy to start streaming yourself talking, chatting with friends, your favorite sporting event, or anything else you could desire. The vast majority of streaming live video on social media is just the standard consent that people expect to see on these sites.
Most readers here are primarily digital marketers and advertisers, which may mean that the thought of outdoor advertising (billboards, etc) isn’t on the front of your mind. This, however, may be changing soon. There is a new technology being tested in China that has large outdoor ad stations in busy areas.
Lyft and Uber have revolutionized the ride sharing/taxi industry in many ways. These companies, will innovative, do have some major issues that they haven’t been able to overcome. Problems such as the large overhead of the companies themselves, the constant need to recruit new drivers, and others are starting to hold them back.
The General Data Protection Regulation (GDPR) will become effective in May of 2018, and it is going to have a huge impact on the way marketers conduct business in Europe. This set of regulations is designed to provide one overarching set of guidelines that everyone must follow. In theory, this is supposed to make it simpler to know what rules and regulations apply to a compan ...
Last year Amazon began a new option for its merchant partners that would allow them to have videos posted to the retail giant to help boost sales. The site would help to make promotional and instructional videos on things like baby products, pet supplies, electronics and more, which would then be used to draw customers in and keep them from clicking similar advertisements pus ...
Smartphones today offer users a lot of benefits, many of which rely on using the device’s GPS features. Of course, many people want to turn those features off at times so that their phone doesn’t use the battery required, and just to keep their location private. According to recent reports, however, Google may not be following user’s instructions to disable location services.