Michael Levanduski - Page 5

  • Are You Ready for Organic Search in 2018?

    All digital marketers know that organic traffic is essential to an overall strategy. One of the biggest sources of this traffic is going to come from search engines, and Google in particular. There are hundreds of factors that go into what shows up on search results pages, and it is becoming more complicated each day.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Convenient Payment Options are a Must for Online Retailers

    When running an online business, it is critical to make it as easy as possible for visitors to go from browsing your products to making that final purchase. In many instances, the most time consuming step in the purchase process is actually checking out. Today’s online shoppers demand a streamline process that doesn’t require them to type in all their information every time they want to buy.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • New Study Finds Anti-Piracy Efforts Have Been Effective

    It seems like every day we’re reading new reports of how much ad-fraud and other piracy is costing the ad industry. This is certainly one of the largest issues affecting us today, but it is also important to avoid looking only at the negative. According to a new study released by the Trustworthy Accountability Group (TAG), the efforts that have been made so far have reduced t ...

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Pandora Making Big Push into Video Ads

    When people think of Pandora, they of course think of music. The company is hoping, however, that they can take their massive music loving audience, and get them to view video ads as well. With nearly 80 million active monthly listeners, this has the potential to be a large new source of inventory for video ads as well, which is becoming more and more important as the traditi ...

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Microsoft Joins the Coalition for Better Ads

    Microsoft is the latest company to join the Coalition for Better Ads, which formed a year ago to help understand the reasons why more and more consumers are deploying ad blocking software and otherwise not viewing ads. The group hopes to address the concerns of consumers so that consumers can get a positive overall ad experience, and brands will be able to benefit most from their ad campaigns.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • New Guidance on COPPA & Voice Recordings from FTC

    The Federal Trade Commission has released a new policy enforcement statement in regards to the Children’s Online Privacy Protection Act (COPPA). The statement focuses just on how this act applies to audio recordings of children that are taken by apps, toys, and other things. It seems that the FTC felt this update was necessary given the rapid growth of voice recognition, incl ...

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Native Videos from Facebook Get 530% MORE Comments

    Quintly recently conducted a study that looked at how videos posted to and advertised on Facebook are seen, liked, and commented on. As any marketer knows, interactions with these videos are a good thing that help to build brand awareness and lead people to making purchases or taking other desired actions. In the study, 187,000 pages with 7.5 million posts were analyzed.

    Michael Levanduski/ Performance Marketing Insiderin Social- 11 readers -
  • Latest IAB Digital AdSpend Report Released

    IAB has released their new Digital Adspend Report, which goes over all the latest information about the online marketing industry. This report contains quite a bit of information that marketers need to be aware of in order to plan their future efforts. The full report can be found HERE, or read on to get a summary of the report and how it pertains to the industry.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -

About the author

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  • Michael Levanduski
  • I am a freelance writer and blogger. This account is associated with http://t.co/aZcRaYACG8 where I teach other writers how to earn money from their writing.
  • 700 posts by Michael Levanduski
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