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People have been getting around Twitter’s character limits by publishing ‘Tweetstorms’ for years. These are the series of Tweets that are all related and come one after another to share all the information the author wanted. While they weren’t endorsed by Twitter, there hasn’t been anything in place to stop them either.
All digital marketers know that organic traffic is essential to an overall strategy. One of the biggest sources of this traffic is going to come from search engines, and Google in particular. There are hundreds of factors that go into what shows up on search results pages, and it is becoming more complicated each day.
When running an online business, it is critical to make it as easy as possible for visitors to go from browsing your products to making that final purchase. In many instances, the most time consuming step in the purchase process is actually checking out. Today’s online shoppers demand a streamline process that doesn’t require them to type in all their information every time they want to buy.
AerServ is an inventory and audience management technology firm that works to find open ad inventory, and fill it with good native ads. Native ads, which are formatted to appear like normal content on a site, are among the most effective forms of digital advertising available today. This type of advertising has typically been mostly in the format of articles or infographics, ...
It seems like every day we’re reading new reports of how much ad-fraud and other piracy is costing the ad industry. This is certainly one of the largest issues affecting us today, but it is also important to avoid looking only at the negative. According to a new study released by the Trustworthy Accountability Group (TAG), the efforts that have been made so far have reduced t ...
AdColony is a large mobile advertising platform, and they recently announced that they are hiring on Tim O’Neil to the position of VP of Performance Advertising, North America. This is a new position that has been created, and in this new role he will lead the company’s app install business. The emailed statement says, “O’Neil is joining one of the most well-established and ...
Forrester Research Inc has recently released their latest report about what they believe this year’s holiday season will bring. Their estimates predict a total spend of $129 billion, which would be a 12% increase over what we saw in 2016. This growth rate is slightly down from what we saw between 2015 and 2016, which showed 14% growth rate.
With more and more people communicating with businesses through email, live chat, or even text, the common understanding is that handling phone calls from customers is becoming far less important. The data, however, is showing something different. A study from CallRail found that customers are actually calling in more, and this is especially true on days when they are looking to make purchases.
Nielsen has been working to improve their services and effectiveness for monitoring digital activities recently, and they have just confirmed that they took a big step in that direction. The company has acquired the marketing intelligence software provider, Visual IQ. The details of the buyout were not made public at this time.
When it comes to digital advertising in the US, there are really just two companies that one needs to be aware of. Not surprisingly, they are Google and Facebook. According to information released from Digital Content, the two companies account for somewhere between 60% and 70% of the total market for the 3rd quarter of 2017.
AirBNB has recently announced that they are looking to grow their business by attracting affiliate partners to push their service. Unlike many other companies, AirBNB is being fairly exclusive on who they allow to do the promoting. Specifically, they only want their property listings embedded on high-traffic sites, which boast more than a million monthly views.
When people think of Pandora, they of course think of music. The company is hoping, however, that they can take their massive music loving audience, and get them to view video ads as well. With nearly 80 million active monthly listeners, this has the potential to be a large new source of inventory for video ads as well, which is becoming more and more important as the traditi ...
Google has sent a letter to the Federal Election Commission letting them know that they strongly support new and stricter rules being put in place to attempt to stop outside countries (Russia being the obvious one) from influencing elections. They are asking regulators to put in tough new rules regarding political ads and even went as far as to say that banning foreign entiti ...
Microsoft is the latest company to join the Coalition for Better Ads, which formed a year ago to help understand the reasons why more and more consumers are deploying ad blocking software and otherwise not viewing ads. The group hopes to address the concerns of consumers so that consumers can get a positive overall ad experience, and brands will be able to benefit most from their ad campaigns.
The largest advertiser in the US, P&G, made a lot of waves early this year when their chief brand officer, Marc Prichard, made some very negative comments about the digital ad industry. He had major concerns about the lack of transparency and problems with the supply chain. According to information included in P&G’s most recent quarterly earnings report, it is quite c ...
The Federal Trade Commission has released a new policy enforcement statement in regards to the Children’s Online Privacy Protection Act (COPPA). The statement focuses just on how this act applies to audio recordings of children that are taken by apps, toys, and other things. It seems that the FTC felt this update was necessary given the rapid growth of voice recognition, incl ...
Anyone engaging in affiliate marketing needs to keep up to date with what the FTC is doing in regards to regulating this industry. In most cases, we have to read about FTC lawsuits and other actions they are taking only after the fact. Decrypting the information they put out there can often be very difficult, which results in many people inadvertently ‘crossing the line’ in the eyes of the FTC.
Quintly recently conducted a study that looked at how videos posted to and advertised on Facebook are seen, liked, and commented on. As any marketer knows, interactions with these videos are a good thing that help to build brand awareness and lead people to making purchases or taking other desired actions. In the study, 187,000 pages with 7.5 million posts were analyzed.
IAB has released their new Digital Adspend Report, which goes over all the latest information about the online marketing industry. This report contains quite a bit of information that marketers need to be aware of in order to plan their future efforts. The full report can be found HERE, or read on to get a summary of the report and how it pertains to the industry.
If it seems like data breaches at major organizations such as the recent one from Equifax are becoming more and more common, it isn’t just all in your head. A recent study from Gemalto found that there were 918 data breaches during the first half of 2017, which is up 164% from the previous six months.