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Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours, the more likely you are to buy it.
Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of them are even from people I know, but a bunch come from businesses I partner with for Vidyard (my employer), are newsletters I’ve signed up for or are from companies that want me to notice them with the hope I’ll eventually become a customer.