michael maslansky

  • How to Build a Brand Narrative That Scales

    How many times have you liked a story on social media but forgot what company made it? Or read a sweet story about employees supporting a charity but can’t recall the company? Or watched a video on corporate sustainability efforts that don’t seem consequential enough to alter your views of the company? If you are a marketer or communicator, chances are pretty good that you’ve embraced storytell.

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