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Managing social ads across networks? It can be a challenge to keep the requirements and best practices for creative straight. We’ve broken down the recommended dimensions, image requirements, and creative best practices for you by platform and ad type…but if you can’t read it now, go ahead and bookmark it. We’ll wait.
Marketers are always trying to get a leg up on their competition. Sometimes, this comes in the form of one channel having an advantage over another – in one case, a powerful advantage Twitter targeting/reporting has over Facebook allowed us to reduce the CPA by 75%. We’ll explain. Handle/Keyword optimizations When you use handle/keyword targeting, Twitter provides a CPA by handle/keyword view.