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25601280 At best, getting influencers to market your brand is hard, but most of the time it’s plain impossible. Many of them are celebrities who get hounded by hundreds or thousands of marketers each day. They’re too busy to be sponsored by you or never receive your email request in the first place.
As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most time efficient means of generating brand awareness. And while mastering the written word remains essential, studies are indicating that ...