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What do you want out of your social media? If you’re using social media as a professional, you’ll likely fall into one of two categories, or “personas.” Do you want to engage with influencers and others in your field, or do you want to share insight into what you do? There is no wrong or right answer here, it just depends on what you feel most comfortable doing.
We’ve put together a list of the medical and surgical practice marketing topics that your peers were most interested in this year. 3 Ways to Keep Local Patients Local How do you convince patients that they don’t have to go to the “Big City” to see a qualified specialist? The key is to use your website to clearly describe what your practice can do.
As the year draws to a close and things start to slow down, now is a good time to look over your website. Is everything up to date, or do you need to make some changes? Don’t let your website get so out of date that it doesn’t represent your practice as it is today. An outdated website does a disservice to your patients and won’t help you get the patients you want.
How long has it been since you updated your LinkedIn page? The medical field is constantly evolving with new technology, and it’s likely that your skills have evolved over time as well. Your LinkedIn page shouldn’t be “set it and forget it.” Many people only think to update their LinkedIn pages when they’re looking for work.
Many practices and healthcare groups already have a website, but sometimes those sites need serious help. In fact, a poorly made website, or one that is simply outdated, can be worse than not having a site at all. These conditions cause many doctors to wonder whether they would be better off getting their own websites.
The marketing funnel is a staple for sales-based businesses, but you can make it work for your practice too. In fact, your patients go through similar steps when choosing a doctor as they do when deciding to purchase an item. Let’s look at the marketing funnel and how it applies to your practice. Top of the Funnel At this phase, a patient is just beginning the process. For example, if Mr.
You need to boost traffic to your website, but do you go with pay-per-click (PPC) advertising, or search engine optimization? What is the difference, and which is better? In this post, we’ll break it down for you so that you can make the best decision for your practice. Paid Search (PPC) With pay-per-click advertising, you pay for advertising space on search engine results pages.
Deciding on content for your website can be tricky. You know the basics that you should provide (your CV, a basic list of services you offer, etc.), but you could be missing out opportunities by not including relevant information that the patient wants to see. We’ve advised practices on website content for nearly 15 years now, but a recent experience puts the discussion in an entirely new light.
Are you considering creating YouTube videos for your healthcare practice? One of the real advantages and disadvantages of YouTube is that the platform is social in nature, meaning that it invites responses to its content. Engaging in a conversation can be a great way to win over new patients, but your practice may not have the resources to actively monitor a YouTube page.
You’ve gone through the trouble of setting up a website for your practice, but you’re not getting many visitors. What gives? It could be that you have duplicate content on your website, which search engines don’t like to rank highly. "What’s duplicate content?" you ask. Well, duplicate content is any content either copied from another website or content that you’ve place on m ...
Many small businesses put off a website re-design until they start telling people not to go to their website because it’s so old and outdated. (And maybe not even then!) That’s not the situation you want to find yourself in. A website that no longer meets your needs wastes so many good opportunities to attract new patients and provide answers for your current patients.
We talk with healthcare practices around the United States, and discover a number of similarities between practices. Doctors located in the many "vacation-worthy” spots share a comparable opportunity: snowbird patients. During the winter months, patients regularly plan on leaving Minnesota, Montana, Maine, and even states that don’t start with the letter “m.
For the data hungry among us, knowing the key metrics we need to measure is crucial to the decision-making process. Unfortunately, focusing on the wrong metrics can wreak havoc with your marketing effectiveness. In marketing / business terms, we’re looking for our key performance indicator (KPI). So, is search engine ranking or website traffic the true KPI? Neither. Bear with me.
One of the themes we hear with our healthcare practice clients is that people in their town think they have to go to the Big City to get a procedure done. The “Big City” in question may differ, but the concept remains the same around the country. Patients think they have to go to the downtown hospital to get the procedure done right.
When we consider the topic of inbound marketing, two questions spring to mind. What is inbound marketing? Why does it matter to a surgical or medical practice? Inbound marketing is a method of reaching current and potential patients by providing easily-accessible information that helps them answer a question. This doesn’t mean putting a few pamphlets in the lobby of your practice.
In conversations with some medical and surgical practices, we’ll hear something to the following effect: “I don’t know if my patients use the Internet that much — especially on their phones. They’re an older group.” While we as a culture are only relying on online information in an increasing capacity, the comment has merit. Obviously, not every demographic uses mobile internet equally.