michael shearer

  • How I use my marketing technology stack (SEO edition)

    Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently. There were some excellent visualizations of what technologies companies use and how they categorize them within different stages of their funnel. To me, this is all very fascinating.

    Search Engine Landin SEO- 28 readers -
  • CMOs flex IT purchasing muscle, but is that a good thing?

    There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing officers. Much of this comes from an increasingly prophetic Gartner prediction that by 2017, the CMO will be spending more on IT than the chief information officer.

    Marketing Land- 10 readers -
  • Streamlining the Selection of Marketing Technology

    Published 14 mins ago 19 The ocean of marketing technologies available to marketers today is absolutely massive. ChiefMarTec’s Marketing Technology Landscape and Gartner’s Digital Marketing Transit Map are two of the more popular graphics outlining this huge industry. Having all of these MarTech categories available at our fingertips, along with all of the competing te ...

    Relevance- 13 readers -
  • How to Deploy a Successful Marketing Automation Strategy

    How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals.

    Marketing Technology Blogin How To's- 15 readers -