michael shearer

  • How I use my marketing technology stack (SEO edition)

    Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently. There were some excellent visualizations of what technologies companies use and how they categorize them within different stages of their funnel. To me, this is all very fascinating.

    Search Engine Landin SEO- 31 readers -
  • CMOs flex IT purchasing muscle, but is that a good thing?

    There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing officers. Much of this comes from an increasingly prophetic Gartner prediction that by 2017, the CMO will be spending more on IT than the chief information officer.

    Marketing Land- 10 readers -