Michael Thomason

  • The Top 2015 Super Bowl Ads on Twitter

    The Super Bowl ad roster this year was full of feels, from adorable tear-jerkers featuring runaway puppies to empowering tear-jerkers like Always’ #LikeAGirl ads, and everything in between. But, as a social analyst, it’s my duty to ask: what did the cold, hard numbers say? How did top brands fare on Twitter on the big day? Pre-Release Impact About two-thirds of advertisers t ...

    Michael Thomason/ Simply Measuredin Social- 25 readers -
  • Pre-Released Super Bowl Ads Draw Attention on Twitter

    Over 30 advertisers have been confirmed as Super Bowl in-game national advertisers (as well as several advertisers who are targeting only certain DMAs). These brands range from Super Bowl regulars like Budweiser and Doritos to relative newcomers like McDonald’s (which has favored pre-game advertising in recent years) and Loctite, the makers of Super Glue.

    Michael Thomason/ Simply Measuredin Social- 16 readers -
  • #SOTU2015: Analyzing 1.4 Million State of the Union Tweets

    Last night, President Obama gave his annual State of the Union address to both houses of Congress. While he was at the podium, 1,483,989 Tweets used the #SOTU or #SOTU2015 hashtags or mentioned the president. Mentions per minute peaked at 7:08 PST at nearly 45,000 fuelled by near-simultaneous Tweets by @WhiteHouse and @BarackObama in the minutes before. Retweet if you agree: #LoveIsLove.

    Michael Thomason/ Simply Measuredin Twitter- 18 readers -
  • Analyzing #CES2015: Top Trends From Over 600,000 Tweets

    This year’s Consumer Electronics Show was marked by some cool upcoming tech trends, and the internet hasn’t stopped buzzing all week. Over 600,000 Twitter mentions of the conference’s official hashtag, #CES2015, led to nearly 7 billion impressions, from Monday 1/6/2015 through Thursday 1/9/2015. We’ve been monitoring and analyzing the conversation on Twitter.

    Michael Thomason/ Simply Measured- 30 readers -
  • New Research: Engagement With Brand Tweets Up 83% Since 2013

    Twitter has become a staple for brand marketers, and it’s no surprise why. The network boasts 500 million Tweets per day and 248 million monthly active users. Twitter is the ideal place to interact with consumers in a quick, conversational way. Research from Simply Measured’s Q3 2014 Twitter Study analyzing the Interbrand Top 100 Global brands finds that the 98% of major br ...

    Michael Thomason/ Simply Measuredin Twitter- 15 readers -