Michael Wiegand

  • How to Assess Your Digital Marketing Mix Quickly

    This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you put a lot of ti ...

    Michael Wiegand/ Portent, Incin How To's- 18 readers -
  • Leading Edge Analytics – Data Driven Marketing

    Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and anticipated changes to that behavi ...

    Michael Wiegand/ Portent, Inc- 28 readers -
  • Integrating Analytics & CRM Platforms – SMX West 2016

    I’m giving a talk later today at SMX West on closed-loop analytics. It covers enriching your web analytics data with customer information from your CRM or marketing automation platforms. If you’re here at SMX today, check out the session! Beyond Clicks: Online–To–Offline Tracking & Attribution March 1st, 2016 4:45 PM – 5:45 PM A ...

    Michael Wiegand/ Portent, Inc- 15 readers -
  • Mozinar Recap: Integrating Analytics & CRM Systems

    This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned a few articles at the beginning tha ...

    Michael Wiegand/ Portent, Inc- 14 readers -
  • The C Major Scale of Analytics

    Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow steps as marketers.

    Michael Wiegand/ Portent, Inc- 16 readers -
  • Integrating Google Analytics & HubSpot

    Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become a lead and, ultimate ...

    Michael Wiegand/ Portent, Incin Google- 29 readers -
  • %%TITLE%%

    %%TITLE%% Uncategorized Michael Wiegand Aug 28 2014 Analytics ArchitectIn 12 years as a marketer, Michael's experience has run the gamut from design, development, direct ...

    Michael Wiegand/ Portent, Inc- 2 readers -
  • (not provided) for Advertisers™ Beta

    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SS ...

    Michael Wiegand/ Portent, Incin Paid Search- 14 readers -