Michael Wiegand

  • How to Assess Your Digital Marketing Mix Quickly

    This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you put a lot of ti ...

    Michael Wiegand/ Portent, Incin How To's- 19 readers -
  • Leading Edge Analytics – Data Driven Marketing

    Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and anticipated changes to that behavi ...

    Michael Wiegand/ Portent, Inc- 28 readers -
  • Integrating Analytics & CRM Platforms – SMX West 2016

    I’m giving a talk later today at SMX West on closed-loop analytics. It covers enriching your web analytics data with customer information from your CRM or marketing automation platforms. If you’re here at SMX today, check out the session! Beyond Clicks: Online–To–Offline Tracking & Attribution March 1st, 2016 4:45 PM – 5:45 PM A ...

    Michael Wiegand/ Portent, Inc- 15 readers -
  • (not provided) for Advertisers™ Beta

    If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SS ...

    Michael Wiegand/ Portent, Incin Paid Search- 14 readers -