Michele Linn

  • 4 Analytics Reports Every Content Marketer Should Use

    While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix and match insights to take advantage of opportunities with your web-based ...

    Michele Linn/ Content Marketing Institutein Content- 40 readers -
  • How to Give Meaning to Your Content

    When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off devices – to hear what he had to say next. One of the key messages from Michael Jr.

    Michele Linn/ Content Marketing Institutein Content How To's- 18 readers -
  • Elevate Your Marketing Career: 5 Ways to Invest in You

    Editor’s note: With so many things requiring your attention, it’s tough to know how to spend your time. This update of a previously published post shares one suggestion of how you should invest your time. You. That’s the topic of my post today. You. Last year, I participated in a panel for the Detroit Content Strategy Meetup, and one of the questions posed by our moderator ...

    Michele Linn/ Content Marketing Institute- 19 readers -
  • 7 Productivity Killers for Marketers and How to Fix Them

    If there is one thing on my mind this year, it’s how we, as marketers, are getting our work done. Not to mince words, but how we work seems broken. I see the issues with the way I work. All. The. Time. I want dedicated time in my schedule to create, but I get interrupted or – when I do have time – I can’t seem to focus. Here are just a few common scenarios.

    Michele Linn/ Content Marketing Institutein How To's- 17 readers -
  • 9 Definitions: How Content Marketing Works Within Marketing

    One topic that generates a lot of interest on our blog is how content marketing relates to other disciplines. Readers want to understand how content marketing fits within their overall marketing plan, and we have written about this topic over time. Next time you are asked – or simply wonder – how content marketing is related to insert your approach of choice, come back to this ...

    Michele Linn/ Content Marketing Institute- 18 readers -
  • A Template to Simplify Your Editorial Reporting

    We all have the best of intentions to communicate regularly with our teams about what content is working well in editorial. Yet, too often those intentions become overwhelmed by the day-to-day activities. A systematic approach to editorial reporting, however, can make action possible. And after all, we know that a documented content marketing strategy enables content marketin ...

    Michele Linn/ Content Marketing Institutein Social- 22 readers -
  • Elevate Your Marketing Career: 5 Ways to Invest in You

    You. That’s the topic of my post today. You. I recently participated in a panel for the Detroit Content Strategy Meetup, and one of the questions posed by our moderator, Chris Moritz, was this: Considering all of the changes in the industry, what is one thing that all content professionals need to be focused on? Perhaps surprisingly, the three panelists all had similar a ...

    Michele Linn/ Content Marketing Institute- 18 readers -
  • 3 Ways to Use Transparency in Content to Cut Through the Noise

    “It’s getting very, very difficult for product companies and services companies to differentiate … Content allows you to do that. That is the biggest opportunity.” I often think about this view that Robert Rose shared in the documentary, The Story of Content: Rise of the New Marketing. Do you market a product or service that is a commodity? I can’t think of a better example ...

    Michele Linn/ Content Marketing Institutein Content- 25 readers -