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Facebook officially announced this week that advertisers are now able to load product feeds directly into Business Manager, which can then be used to show dynamic ad creative to Facebook users. While many in digital marketing saw the words ‘feed’ and ‘product ad’ and immediately connected this new functionality to the product ad formats available on Google and Bing, these new ...
As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season. VIDEO TRANSCRIPT Michelle Alfano: Hi, I’m Michelle Alfano, RKG’s Director of Display Management.