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Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign.
When was the last time you reviewed your Google Account settings? I mean really took a deep look under the hood? I know that it’s not something I check often. Recently while analyzing account performance, I noticed a discrepancy in the number of leads obtained at the campaign level and keyword level.
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.