michelle cruz

  • The unexpected impact of Google automated ad extensions

    When was the last time you reviewed your Google Account settings? I mean really took a deep look under the hood? I know that it’s not something I check often. Recently while analyzing account performance, I noticed a discrepancy in the number of leads obtained at the campaign level and keyword level.

    Search Engine Landin Google- 10 readers -
  • Tips For Establishing A New Google AdWords Account

    Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.

    Search Engine Landin Paid Search SEO Google- 10 readers -