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When was the last time you reviewed your Google Account settings? I mean really took a deep look under the hood? I know that it’s not something I check often. Recently while analyzing account performance, I noticed a discrepancy in the number of leads obtained at the campaign level and keyword level.
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.