Michelle Johnson

  • Survey Shows Small Business Values Digital Marketing

    Survey Shows Small Business Values Digital Marketing November 19, 2015 - Posted by Michelle Johnson to News Street Fight recently teamed up with Alignable, a social network for small businesses, to find out which marketing tools small business owners find most useful. While the sample size was small—only 100 small business owners were surveyed—the findings were anything but minute.

    Michelle Johnson/ Dex Mediain Social- 7 readers -
  • Push Notifications Effective Among Millennials

    Push Notifications Effective Among Millennials November 5, 2015 - Posted by Michelle Johnson to News Today’s always-on culture may pay off for retailers who send push notifications, especially those who target Millennials. Not only do Millennials rely heavily on their devices, they also use location-based apps more than any other generation and they are brand loyal.

    Michelle Johnson/ Dex Media- 6 readers -
  • Social Media Usage Increased Significantly in Past 10 Years

    Social Media Usage Increased Significantly in Past 10 Years October 29, 2015 - Posted by Michelle Johnson to Local Marketing The world today is more connected than ever thanks to the Internet, smart devices and other modern conveniences, like social media. This is great news for business owners large and small because they now have more ways to reach their target audiences.

    Michelle Johnson/ Dex Mediain Social- 8 readers -
  • Survey Shows TV Ads Most Influential to Consumers

    Survey Shows TV Ads Most Influential to Consumers October 8, 2015 - Posted by Michelle Johnson to News According to a recent Emarys survey of 2,120 US adults aged 18 or older, nearly half of respondents (48 percent) said TV advertisements are still the most influential in their decisions to purchase a product.

    Michelle Johnson/ Dex Media- 12 readers -
  • Gen X Makes Up the Largest Share of Affluent Population

    Gen X Makes Up the Largest Share of Affluent Population September 24, 2015 - Posted by Michelle Johnson to News According to Ipsos’ latest annual study of American affluents, Generation X (Gen X) has surpassed Baby Boomers for the first time in history. The study was based on a survey of 15,267 US adults with an annual income of at least $100k.

    Michelle Johnson/ Dex Media- 7 readers -
  • Study Shows Small Business Owners Spend on Marketing

    Study Shows Small Business Owners Spend on Marketing September 17, 2015 - Posted by Michelle Johnson to News In a recent interview, Brian Sutter, director of marketing at Wasp Barcode Technologies, made some interesting revelations about small business marketing efforts. Based on data gathered from a survey he conducted, Sutter found that an astounding 56 percent of small b ...

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  • New Study Reveals Insight Into What Customers Expect Today

    New Study Reveals Insight Into What Customers Expect Today September 4, 2015 - Posted by Michelle Johnson to News With the advent of digital technologies and the instant gratification they offer, customer expectations these days are higher than ever before. This was the topic of a new study recently conducted by Accenture.

    Michelle Johnson/ Dex Media- 10 readers -
  • Back to School Data Reveals Many Consumers Wait to Shop

    Back to School Data Reveals Many Consumers Wait to Shop August 27, 2015 - Posted by Michelle Johnson to News With most children in the U.S. going back to school this week, it would stand to reason that the majority of back-to-school (BTS) shopping has commenced. But recent research from various outlets has found that many consumers wait until after school starts.

    Michelle Johnson/ Dex Media- 12 readers -
  • What is the Evolution of Video for SMBs?

    What is the Evolution of Video for SMBs? August 6, 2015 - Posted by Michelle Johnson to News According to a recent article from BIA/Kelsey, more small businesses are starting to use video, not just for promoting their brand, but to engage with current and prospective customers. The company recently sat down to discuss this very topic with Mike Osborne, president of bieMedia ...

    Michelle Johnson/ Dex Media- 9 readers -
  • Loyalty Programs Beneficial to SMBs

    Loyalty Programs Beneficial to SMBs July 23, 2015 - Posted by Michelle Johnson to News These days, it seems like virtually every business has a discount or rewards program. No longer just reserved for the big box stores and large businesses, small businesses are now getting into the loyalty program game.

    Michelle Johnson/ Dex Media- 7 readers -
  • Social Sharing for Local Business

    Social Sharing for Local Business July 9, 2015 - Posted by Michelle Johnson to News Social sharing is not just for fun anymore, it’s being used more and more by millennials who share content about the local businesses they frequent. This movement is due in large part to advances in mobile device technology, like better cameras, larger screens and the ability to transfer and ...

    Michelle Johnson/ Dex Mediain Social- 8 readers -
  • Positive Outlook for Mobile Ad Experiences

    Positive Outlook for Mobile Ad Experiences May 7, 2015 - Posted by Michelle Johnson to News According to recent research, display ad spending for mobile is predicted to be equal to display ad spending for desktop this year. In addition, mobile ads are expected to make up three-quarters of all digital ads by 2019.

    Michelle Johnson/ Dex Media- 2 readers -
  • What the VSBs are Doing About Marketing

    What the VSBs are Doing About Marketing February 19, 2015 - Posted by Michelle Johnson to News In the latest spotlight report of Wave 18 of BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, the behaviors and attitudes of very small businesses (VSBs) were examined. VSBs are categorized as businesses with 2-9 employees.

    Michelle Johnson/ Dex Media- 6 readers -
  • Let Your Fingers Do the Walking Say Home and Trade Services SMBs

    Let Your Fingers Do the Walking Say Home and Trade Services SMBs January 29, 2015 - Posted by Michelle Johnson to Local Marketing/ News New research by BIA/Kelsey shows that small and medium sized businesses (SMBs) in the Home and Trade Services vertical still rely heavily on newspapers for the bulk of their advertising and promotions.

    Michelle Johnson/ Dex Media- 6 readers -
  • Which Small Business Sectors are the Fastest Growing Today?

    Which Small Business Sectors are the Fastest Growing Today? January 22, 2015 - Posted by Michelle Johnson to News Thinking of investing in or starting your own business this year? While most entrepreneurs’ passions fuel their desire to start up a business, investors tend to take a more pragmatic approach and invest in the strongest markets.

    Michelle Johnson/ Dex Media- 8 readers -
  • New Debrief Analyzes Why Consumers Open Brand Emails

    New Debrief Analyzes Why Consumers Open Brand Emails January 15, 2015 - Posted by Michelle Johnson to News A recent survey by MarketingCharts probed to find out what motivates consumers to open brand emails to get a better handle on how to improve open rates. The research team approached the subject from three angles: An overview of the influence of email on consumers today U.S.

    Michelle Johnson/ Dex Mediain EMail- 9 readers -
  • Small Business Trends for the New Year

    Small Business Trends for the New Year January 8, 2015 - Posted by Michelle Johnson to News What are the most important small business trends entrepreneurs should be on the lookout for in 2015? SmallBizTrends compiled the following list of 10 trends they believe will shape the economy this year: Hiring freelancers: The shift will move from having full-time employees on the payroll to hiring .

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