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Largest Bank in the U.S. Partners to Offer Alternative Small Business Lending December 3, 2015 - Posted by Michelle Johnson to Local Marketing With alternative programs abundantly available, small business lending today is much different than in the past. These lending programs provide much quicker approval and funding than traditional lenders, like banks.
Survey Shows Small Business Values Digital Marketing November 19, 2015 - Posted by Michelle Johnson to News Street Fight recently teamed up with Alignable, a social network for small businesses, to find out which marketing tools small business owners find most useful. While the sample size was small—only 100 small business owners were surveyed—the findings were anything but minute.
Push Notifications Effective Among Millennials November 5, 2015 - Posted by Michelle Johnson to News Today’s always-on culture may pay off for retailers who send push notifications, especially those who target Millennials. Not only do Millennials rely heavily on their devices, they also use location-based apps more than any other generation and they are brand loyal.
Social Media Usage Increased Significantly in Past 10 Years October 29, 2015 - Posted by Michelle Johnson to Local Marketing The world today is more connected than ever thanks to the Internet, smart devices and other modern conveniences, like social media. This is great news for business owners large and small because they now have more ways to reach their target audiences.
Survey Shows TV Ads Most Influential to Consumers October 8, 2015 - Posted by Michelle Johnson to News According to a recent Emarys survey of 2,120 US adults aged 18 or older, nearly half of respondents (48 percent) said TV advertisements are still the most influential in their decisions to purchase a product.
Gen X Makes Up the Largest Share of Affluent Population September 24, 2015 - Posted by Michelle Johnson to News According to Ipsos’ latest annual study of American affluents, Generation X (Gen X) has surpassed Baby Boomers for the first time in history. The study was based on a survey of 15,267 US adults with an annual income of at least $100k.
Study Shows Small Business Owners Spend on Marketing September 17, 2015 - Posted by Michelle Johnson to News In a recent interview, Brian Sutter, director of marketing at Wasp Barcode Technologies, made some interesting revelations about small business marketing efforts. Based on data gathered from a survey he conducted, Sutter found that an astounding 56 percent of small b ...
New Study Reveals Insight Into What Customers Expect Today September 4, 2015 - Posted by Michelle Johnson to News With the advent of digital technologies and the instant gratification they offer, customer expectations these days are higher than ever before. This was the topic of a new study recently conducted by Accenture.
Back to School Data Reveals Many Consumers Wait to Shop August 27, 2015 - Posted by Michelle Johnson to News With most children in the U.S. going back to school this week, it would stand to reason that the majority of back-to-school (BTS) shopping has commenced. But recent research from various outlets has found that many consumers wait until after school starts.
How Can Technology Companies Improve the Purchasing Process of SMBs? August 13, 2015 - Posted by Michelle Johnson to News What are the top ways technology companies can help improve the purchasing process for small to medium-sized businesses? The SMB Group delved into this topic in their recent report titled “2015 SMB Routes-to-Market Study”.
What is the Evolution of Video for SMBs? August 6, 2015 - Posted by Michelle Johnson to News According to a recent article from BIA/Kelsey, more small businesses are starting to use video, not just for promoting their brand, but to engage with current and prospective customers. The company recently sat down to discuss this very topic with Mike Osborne, president of bieMedia ...
Loyalty Programs Beneficial to SMBs July 23, 2015 - Posted by Michelle Johnson to News These days, it seems like virtually every business has a discount or rewards program. No longer just reserved for the big box stores and large businesses, small businesses are now getting into the loyalty program game.
Social Sharing for Local Business July 9, 2015 - Posted by Michelle Johnson to News Social sharing is not just for fun anymore, it’s being used more and more by millennials who share content about the local businesses they frequent. This movement is due in large part to advances in mobile device technology, like better cameras, larger screens and the ability to transfer and ...
Positive Outlook for Mobile Ad Experiences May 7, 2015 - Posted by Michelle Johnson to News According to recent research, display ad spending for mobile is predicted to be equal to display ad spending for desktop this year. In addition, mobile ads are expected to make up three-quarters of all digital ads by 2019.
What the VSBs are Doing About Marketing February 19, 2015 - Posted by Michelle Johnson to News In the latest spotlight report of Wave 18 of BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, the behaviors and attitudes of very small businesses (VSBs) were examined. VSBs are categorized as businesses with 2-9 employees.
Customer Experience Most Exciting Opportunity for Marketers in 2015 February 5, 2015 - Posted by Michelle Johnson to News What do marketers see as the most exciting opportunity in 2015? With all the buzz about the importance of content and mobile marketing these days, the answer is somewhat surprising.
Let Your Fingers Do the Walking Say Home and Trade Services SMBs January 29, 2015 - Posted by Michelle Johnson to Local Marketing/ News New research by BIA/Kelsey shows that small and medium sized businesses (SMBs) in the Home and Trade Services vertical still rely heavily on newspapers for the bulk of their advertising and promotions.
Which Small Business Sectors are the Fastest Growing Today? January 22, 2015 - Posted by Michelle Johnson to News Thinking of investing in or starting your own business this year? While most entrepreneurs’ passions fuel their desire to start up a business, investors tend to take a more pragmatic approach and invest in the strongest markets.
New Debrief Analyzes Why Consumers Open Brand Emails January 15, 2015 - Posted by Michelle Johnson to News A recent survey by MarketingCharts probed to find out what motivates consumers to open brand emails to get a better handle on how to improve open rates. The research team approached the subject from three angles: An overview of the influence of email on consumers today U.S.
Small Business Trends for the New Year January 8, 2015 - Posted by Michelle Johnson to News What are the most important small business trends entrepreneurs should be on the lookout for in 2015? SmallBizTrends compiled the following list of 10 trends they believe will shape the economy this year: Hiring freelancers: The shift will move from having full-time employees on the payroll to hiring .