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Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. by Michelle Krasniak on Social Media Examiner. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve high ...
Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. by Michelle Krasniak on Social Media Examiner.
Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. by Michelle Krasniak on Social Media Examiner. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make ...
Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic holiday campaigns.
Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren’t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers. In this article, you’ll discover why social influencer marketing is useful, where brands are runn ...
Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.