Michelle Morehouse

  • Effectively Layering Negative Keywords in PPC Accounts

    February 16th, 2015 Michelle Morehouse Posted in Keyword Strategy | No Comments » Negative keywords are a powerful tool in your PPC arsenal. They allow you to save money on your ad campaigns by heading off low quality clicks at the pass. Recently, I’ve seen a few hiccups with the implementation of negative keywords with users using the wrong layering tools to achieve their ...

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 27 readers -
  • 4 Best Practices for Smoothly Taking Over a PPC Account

    February 2nd, 2015 Michelle Morehouse Posted in Agency Life | No Comments » It’s an exciting day. You’ve inherited a new-to-you PPC account. It’s like a birthday. You begin digging in the account, opening all your fun presents, and putting together your ideas for optimizations and growth. No matter what your big plans are, there are some general best practices you should fo ...

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 22 readers -
  • #PPCFright2014: Final Day: Day of the Dead Recap

    Whether you celebrate All Saints Day, Day of the Dead, or some other version, there’s always room for remembering those lost in the past and the impact they had. That’s why I’ve gathered you all here today. Although it’s past Halloween, our 12 posts from the spooky season still ring true throughout the year. So without further ado, here’s a quick recap of our posts from this Halloween season.

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 8 readers -
  • The 5 Omens of a Departing Client

    October 23rd, 2014 Michelle Morehouse Posted in Agency Life | No Comments » The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices, changes in the client’s growth pla ...

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 10 readers -