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If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search result pages, which con ...
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming contact requests.
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in headof your site and link rel metadata.
In the first post of our metadata series, I discussed the meta tags in the of your site. But there’s more metadata in the that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version of a page or to prevent duplicate content issues.
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located.
Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the of your website.
WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.
Every WordPress website owner stumbles upon a problem that could probably be fixed in a heartbeat with a handy WordPress plugin. That’s what makes WordPress great, right? I recall a friend of mine asking about the possibility of an answering machine on his website. There’s a plugin for that. Need to add testimonials in an orderly way? There’s a plugin for that as well.
Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support.
Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs to ask him or herself every now and then! Let our SEO experts analyze ...
Over the last year, we have talked and written a lot about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and hard project.
One of the things that is always pup for discussion is how to add large blog archives or even homepages to your blog. This can be done in a number of ways. You can list a certain amount of blog posts and add and ‘Older’ link at the bottom of that list. Or you can add a ‘load more’ button at the bottom. Or load more posts when scrolling down (infinite scrolling).
In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL which identifies a particular page on a website in a form readable by users.
Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right thing for you as well.
Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve this problem.
In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we have also written about schema.org before. JSON-LD is a (relatively) new way to present schema.
Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping? You need Local SEO for WooCommer ...
Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for you? And that you can trust on this to cover your related post optimizations? We don’t think so.