Michiel Heijmans

  • Low-budget branding for small businesses

    Over the last year, we have talked and written a lot about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and hard project.

    Michiel Heijmans/ Yoast- 8 readers -
  • Pagination vs infinite scrolling

    One of the things that is always pup for discussion is how to add large blog archives or even homepages to your blog. This can be done in a number of ways. You can list a certain amount of blog posts and add and ‘Older’ link at the bottom of that list. Or you can add a ‘load more’ button at the bottom. Or load more posts when scrolling down (infinite scrolling).

    Michiel Heijmans/ Yoast- 10 readers -
  • SEO basics: What’s a slug and how to optimize it

    In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL which identifies a particular page on a website in a form readable by users.

    Michiel Heijmans/ Yoast- 9 readers -
  • Grow your business with ratings and reviews

    Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right thing for you as well.

    Michiel Heijmans/ Yoast- 11 readers -
  • Enhance online shopping with eCommerce filters

    Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve this problem.

    Michiel Heijmans/ Yoast- 11 readers -
  • Turn your online customer into a brand ambassador

    Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping? You need Local SEO for WooCommer ...

    Michiel Heijmans/ Yoastin Social- 8 readers -
  • Related posts need to make sense, not just be there

    Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for you? And that you can trust on this to cover your related post optimizations? We don’t think so.

    Michiel Heijmans/ Yoast- 8 readers -
  • AMP for eCommerce

    In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website needs to optimize for it. That also goes for eCommerce sites. This article discusses AMP for eCommerce sites.

    Michiel Heijmans/ Yoast- 11 readers -
  • Is that a Possum near me?

    For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account for every location dependent business.

    Michiel Heijmans/ Yoastin SEO- 7 readers -
  • W3 Total Cache high-risk XSS vulnerability

    Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache alternative that skyrocketed in use over the past few months.

    Michiel Heijmans/ Yoast- 15 readers -
  • eCommerce SEO checklist: 27 tips for a better online shop

    There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is that you use consistent branding.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • Holiday season SEO: start preparing NOW!

    It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already September.

    Michiel Heijmans/ Yoastin SEO- 12 readers -
  • Improve your small business SEO today

    Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can do! In this article, I’ll go over some improvements any smal ...

    Michiel Heijmans/ Yoastin SEO- 11 readers -
  • Optimize product images for your online shop

    Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important features of a product page when shopping online are: Quality of th ...

    Michiel Heijmans/ Yoast- 11 readers -
  • eCommerce usability: the ultimate guide

    Usability is an important part of holistic SEO. It influences bounce rate, time on page, and a lot more user-related things. These all have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops by looking at best practices.

    Michiel Heijmans/ Yoast- 13 readers -