Michiel Heijmans

  • Tools to improve your online marketing campaign

    One of the most frequently asked questions by fellow SEO consultants is probably: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools are mainly for SEO use, but they all come in handy for every website owner.

    Michiel Heijmans/ Yoast- 22 readers -
  • Social media for small business owners

    You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now and then, but nothing happens.

    Michiel Heijmans/ Yoastin Social- 15 readers -
  • Favicons and your online brand

    Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I want Gmail at hand anytime. Or that specific spreadsheet in Sheets.

    Michiel Heijmans/ Yoast- 14 readers -
  • Ultimate guide to small business SEO

    SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts.

    Michiel Heijmans/ Yoastin SEO- 26 readers -
  • Five annoying contact page mistakes

    If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that. In my previous post about contact pages, I already mentioned that the right content on this page can improve both user experience and SEO.

    Michiel Heijmans/ Yoast- 23 readers -
  • Block your site’s search result pages

    Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal search pages indexed.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • Domain names and their influence on SEO

    We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? In this article, I’ll answer all these questions and more.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • How to get local reviews and ratings

    If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search result pages, which con ...

    Michiel Heijmans/ Yoastin How To's- 16 readers -
  • Sliders suck and should be banned from your website

    Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

    Michiel Heijmans/ Yoast- 36 readers -
  • Contact page examples: What makes a great contact page?

    In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming contact requests.

    Michiel Heijmans/ Yoastin Social- 20 readers -
  • Metadata and SEO part 2: link rel metadata

    In the first post of our metadata series, I discussed the meta tags in the of your site. But there’s more metadata in the that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version of a page or to prevent duplicate content issues.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • Local ranking factors that help your local business’ SEO

    If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located.

    Michiel Heijmans/ Yoastin SEO- 21 readers -
  • Metadata and SEO part 1: the head section

    Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the of your website.

    Michiel Heijmans/ Yoastin SEO- 17 readers -
  • Top WordPress plugins every site should have

    WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

    Michiel Heijmans/ Yoastin Blogging- 36 readers -
  • 5 handy WordPress plugins for your blog

    Every WordPress website owner stumbles upon a problem that could probably be fixed in a heartbeat with a handy WordPress plugin. That’s what makes WordPress great, right? I recall a friend of mine asking about the possibility of an answering machine on his website. There’s a plugin for that. Need to add testimonials in an orderly way? There’s a plugin for that as well.

    Michiel Heijmans/ Yoastin Blogging- 23 readers -
  • The sense and nonsense of XML sitemaps

    Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support.

    Michiel Heijmans/ Yoast- 22 readers -
  • Know your customer

    Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs to ask him or herself every now and then! Let our SEO experts analyze ...

    Michiel Heijmans/ Yoast- 24 readers -
  • Low-budget branding for small businesses

    Over the last year, we have talked and written a lot about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and hard project.

    Michiel Heijmans/ Yoast- 23 readers -
  • Pagination vs infinite scrolling

    One of the things that is always pup for discussion is how to add large blog archives or even homepages to your blog. This can be done in a number of ways. You can list a certain amount of blog posts and add and ‘Older’ link at the bottom of that list. Or you can add a ‘load more’ button at the bottom. Or load more posts when scrolling down (infinite scrolling).

    Michiel Heijmans/ Yoast- 16 readers -