Michiel Heijmans

  • Turn your online customer into a brand ambassador

    Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping? You need Local SEO for WooCommer ...

    Michiel Heijmans/ Yoastin Social- 6 readers -
  • Related posts need to make sense, not just be there

    Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for you? And that you can trust on this to cover your related post optimizations? We don’t think so.

    Michiel Heijmans/ Yoast- 8 readers -
  • AMP for eCommerce

    In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website needs to optimize for it. That also goes for eCommerce sites. This article discusses AMP for eCommerce sites.

    Michiel Heijmans/ Yoast- 10 readers -
  • Is that a Possum near me?

    For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account for every location dependent business.

    Michiel Heijmans/ Yoastin SEO- 6 readers -
  • W3 Total Cache high-risk XSS vulnerability

    Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache alternative that skyrocketed in use over the past few months.

    Michiel Heijmans/ Yoast- 12 readers -
  • eCommerce SEO checklist: 27 tips for a better online shop

    There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is that you use consistent branding.

    Michiel Heijmans/ Yoastin SEO- 12 readers -
  • Holiday season SEO: start preparing NOW!

    It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already September.

    Michiel Heijmans/ Yoastin SEO- 9 readers -
  • Improve your small business SEO today

    Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can do! In this article, I’ll go over some improvements any smal ...

    Michiel Heijmans/ Yoastin SEO- 8 readers -
  • Optimize product images for your online shop

    Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important features of a product page when shopping online are: Quality of th ...

    Michiel Heijmans/ Yoast- 6 readers -
  • eCommerce usability: the ultimate guide

    Usability is an important part of holistic SEO. It influences bounce rate, time on page, and a lot more user-related things. These all have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops by looking at best practices.

    Michiel Heijmans/ Yoast- 9 readers -
  • Insights in Instagram analytics

    Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens chose Instagram as their personal number one social network.

    Michiel Heijmans/ Yoast- 13 readers -
  • Planning your website like your holiday

    Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. In this post, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities with planning a holiday.

    Michiel Heijmans/ Yoast- 8 readers -
  • 5 things to do after a hack

    Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just happened Your site has been hacked. There are a number of ways this can happen.

    Michiel Heijmans/ Yoast- 10 readers -
  • Crafting the perfect shop category page

    The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category page should first be treated as a normal page you want to optimize for ...

    Michiel Heijmans/ Yoast- 9 readers -
  • Where do you want me to click?

    It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. That call to action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter.

    Michiel Heijmans/ Yoast- 17 readers -
  • DIY: Duplicate content check

    Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the XML sitemap section of our Yoast SEO plugin, we have predefined a snippet to add to your feed entry saying ...

    Michiel Heijmans/ Yoast- 7 readers -