Michiel Heijmans

  • Metadata and SEO part 1: the head section

    Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the of your website.

    Michiel Heijmans/ Yoastin SEO- 5 readers -
  • Top WordPress plugins every site should have

    WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

    Michiel Heijmans/ Yoastin Blogging- 22 readers -
  • 5 handy WordPress plugins for your blog

    Every WordPress website owner stumbles upon a problem that could probably be fixed in a heartbeat with a handy WordPress plugin. That’s what makes WordPress great, right? I recall a friend of mine asking about the possibility of an answering machine on his website. There’s a plugin for that. Need to add testimonials in an orderly way? There’s a plugin for that as well.

    Michiel Heijmans/ Yoastin Blogging- 15 readers -
  • The sense and nonsense of XML sitemaps

    Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support.

    Michiel Heijmans/ Yoast- 16 readers -
  • Know your customer

    Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs to ask him or herself every now and then! Let our SEO experts analyze ...

    Michiel Heijmans/ Yoast- 16 readers -
  • Low-budget branding for small businesses

    Over the last year, we have talked and written a lot about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and hard project.

    Michiel Heijmans/ Yoast- 12 readers -
  • Pagination vs infinite scrolling

    One of the things that is always pup for discussion is how to add large blog archives or even homepages to your blog. This can be done in a number of ways. You can list a certain amount of blog posts and add and ‘Older’ link at the bottom of that list. Or you can add a ‘load more’ button at the bottom. Or load more posts when scrolling down (infinite scrolling).

    Michiel Heijmans/ Yoast- 12 readers -
  • SEO basics: What’s a slug and how to optimize it

    In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL which identifies a particular page on a website in a form readable by users.

    Michiel Heijmans/ Yoast- 10 readers -
  • Grow your business with ratings and reviews

    Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right thing for you as well.

    Michiel Heijmans/ Yoast- 14 readers -
  • Enhance online shopping with eCommerce filters

    Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve this problem.

    Michiel Heijmans/ Yoast- 13 readers -
  • Turn your online customer into a brand ambassador

    Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping? You need Local SEO for WooCommer ...

    Michiel Heijmans/ Yoastin Social- 12 readers -
  • Related posts need to make sense, not just be there

    Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for you? And that you can trust on this to cover your related post optimizations? We don’t think so.

    Michiel Heijmans/ Yoast- 11 readers -
  • AMP for eCommerce

    In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website needs to optimize for it. That also goes for eCommerce sites. This article discusses AMP for eCommerce sites.

    Michiel Heijmans/ Yoast- 13 readers -
  • Is that a Possum near me?

    For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account for every location dependent business.

    Michiel Heijmans/ Yoastin SEO- 10 readers -
  • W3 Total Cache high-risk XSS vulnerability

    Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache alternative that skyrocketed in use over the past few months.

    Michiel Heijmans/ Yoast- 17 readers -
  • eCommerce SEO checklist: 27 tips for a better online shop

    There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is that you use consistent branding.

    Michiel Heijmans/ Yoastin SEO- 17 readers -
  • Holiday season SEO: start preparing NOW!

    It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already September.

    Michiel Heijmans/ Yoastin SEO- 12 readers -

About the author

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  • Michiel Heijmans
  • Reviewing websites @ Yoast - UX/UI SEO WordPress - married, dad of two, cycling, netflix Pins http://t.co/Mz4cHYCpQQ More http://t.co/ARok7gZVje
  • 99 posts by Michiel Heijmans
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