Michiel Heijmans

  • Calling to the next action

    Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design with this in mind.

    Michiel Heijmans/ Yoast- 9 readers -
  • 3 SEO quick wins to implement right now

    We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to improve your website for your visitors, and for Google in the process.

    Michiel Heijmans/ Yoastin Social SEO- 11 readers -
  • Yoast SEO: How to use the internal linking tool

    The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but I already have some general suggestions of posts to link to, like the one with our 12 most read posts of 2017.

    Michiel Heijmans/ Yoastin SEO How To's- 8 readers -
  • Why I like the Local SEO plugin and Technical SEO course so much

    When my colleagues asked me to name two of my favorite products for my birthday sale, I didn’t hesitate. Yes, our flagship product Yoast SEO is awesome, but I’ve always had a thing for small businesses and helping them optimize for Google. Two of our products that every small business owner should purchase, in my book, are our Local SEO plugin and our Technical SEO training.

    Michiel Heijmans/ Yoastin SEO- 23 readers -
  • How to perform an SEO audit. Part 3: Site speed & Engagement

    This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part 2, I’ve touched on general SEO issues. Here, I’ll round off this series with a look at site speed and engagement.

    Michiel Heijmans/ Yoastin SEO How To's- 14 readers -
  • How to perform an SEO audit. Part 2: General SEO

    In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the general SEO part of the audit. Later, I’ll conclude the series with part 3, where I’ll look at site speed and engagement.

    Michiel Heijmans/ Yoastin SEO How To's- 14 readers -
  • How to perform an SEO audit. Part 1: Content SEO & UX

    A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate as the ones we used to present our clients, but do give a nice overall view of how your SEO is doing.

    Michiel Heijmans/ Yoastin SEO Content- 12 readers -
  • How to connect Google Search Console to Yoast SEO and fix errors

    In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a large site, the number of crawl errors might scare you. In this post, I’ll explain a bit more about crawl errors and show you how to fix them, using Yoast SEO Premium.

    Michiel Heijmans/ Yoast- 22 readers -
  • Video backgrounds suck and should be banned from your website

    “I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time.

    Michiel Heijmans/ Yoast- 11 readers -
  • Stop pleasing Google!

    Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way.

    Michiel Heijmans/ Yoast- 10 readers -
  • 5 SEO questions you were afraid to ask

    Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there is this undying desire to know the answer.

    Michiel Heijmans/ Yoastin SEO- 11 readers -
    Earlier about the same topic:
  • SEO Basics: What is conversion?

    First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, and make sure your visitor has the best user experience.

    Michiel Heijmans/ Yoastin SEO- 7 readers -
  • Check your site’s SEO yourself

    One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings.

    Michiel Heijmans/ Yoast- 19 readers -
  • AMP news: Where are we now?

    It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for you. In this post, I will share some of the things that caught my eye and might be interesting fo ...

    Michiel Heijmans/ Yoast- 10 readers -
  • The beginner’s guide to Yoast SEO

    Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and simply follow the advice given in that plugin.

    Michiel Heijmans/ Yoastin SEO- 15 readers -
  • Create a website with SEO in mind: Content optimization

    If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both your visitors and Google.

    Michiel Heijmans/ Yoast- 10 readers -
  • Create a website with SEO in mind: Technical pointers

    After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called someone that can build your website for you.

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • The Yoast SEO Configuration Wizard

    Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: have you ever tried our Yoast SEO configuration wizard? Our wizard takes care of all the littl.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
    Earlier about the same topic:
  • Where SEO and UX meet on your site

    At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In this post, we’ll go into a number of areas where SEO and UX meet.

    Michiel Heijmans/ Yoastin SEO- 18 readers -
    Earlier about the same topic: