Michiel Heijmans

  • Create a website with SEO in mind: Content optimization

    If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both your visitors and Google.

    Michiel Heijmans/ Yoast- 8 readers -
  • Create a website with SEO in mind: Technical pointers

    After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called someone that can build your website for you.

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • The Yoast SEO Configuration Wizard

    Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: have you ever tried our Yoast SEO configuration wizard? Our wizard takes care of all the littl.

    Michiel Heijmans/ Yoastin SEO- 15 readers -
  • Where SEO and UX meet on your site

    At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In this post, we’ll go into a number of areas where SEO and UX meet.

    Michiel Heijmans/ Yoastin SEO- 15 readers -
    Earlier about the same topic:
  • Demystifying Viewing Patterns

    Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? In other words: is there one pattern we should follow ...

    Michiel Heijmans/ Yoast- 27 readers -
  • Optimizing your website menu for SEO

    In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new problems, and so on and so forth.

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • What are custom taxonomies in WordPress?

    In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier.

    Michiel Heijmans/ Yoast- 15 readers -
  • Tools to improve your online marketing campaign

    One of the most frequently asked questions by fellow SEO consultants is probably: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools are mainly for SEO use, but they all come in handy for every website owner.

    Michiel Heijmans/ Yoast- 26 readers -
  • Favicons and your online brand

    Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I want Gmail at hand anytime. Or that specific spreadsheet in Sheets.

    Michiel Heijmans/ Yoast- 18 readers -
  • Ultimate guide to small business SEO

    SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts.

    Michiel Heijmans/ Yoastin SEO- 28 readers -
  • Five annoying contact page mistakes

    If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that. In my previous post about contact pages, I already mentioned that the right content on this page can improve both user experience and SEO.

    Michiel Heijmans/ Yoast- 23 readers -
  • Block your site’s search result pages

    Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal search pages indexed.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • Domain names and their influence on SEO

    We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? In this article, I’ll answer all these questions and more.

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • How to get local reviews and ratings

    If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search result pages, which con ...

    Michiel Heijmans/ Yoastin How To's- 19 readers -
  • Sliders suck and should be banned from your website

    Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

    Michiel Heijmans/ Yoast- 37 readers -
  • Contact page examples: What makes a great contact page?

    In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming contact requests.

    Michiel Heijmans/ Yoastin Social- 20 readers -
  • Metadata and SEO part 2: link rel metadata

    In the first post of our metadata series, I discussed the meta tags in the of your site. But there’s more metadata in the that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version of a page or to prevent duplicate content issues.

    Michiel Heijmans/ Yoastin SEO- 16 readers -

About the author

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  • Michiel Heijmans
  • Reviewing websites @ Yoast - UX/UI SEO WordPress - married, dad of two, cycling, netflix Pins http://t.co/Mz4cHYCpQQ More http://t.co/ARok7gZVje
  • 73 posts by Michiel Heijmans
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