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It’s no secret that social media is a must for marketing your brand. Yet as much as it is about building relationships with fans and customers, at the end of the day you want to see it benefit your business. Yes, I’m talking growth and profit increase. Customers making purchases on social platforms is the obvious solution.
According to Tom Ramsen, global brand marketing director for Adidas football, “this will undoubtedly be the most social World Cup ever and probably the most social event in history.” Indeed, social media seems to be scoring big time already: on Twitter alone there have been more posts about the World Cup before the opening game in Brazil than for the entire 2010 tournament.
Everyone is allowed to make mistakes, right? Unfortunately, however, when it comes to the internet, advertising or campaign failures are no private affair- expect shares, tweets and articles when things go wrong. From campaign fails to poorly placed ads, we look at some of the biggest advertising failures: Social Media Campaign Fails Social media unites the brand and the public ...
The beauty about social media is that an individual’s most innocent contribution can turn into a trend or, even further, a meme. As app-lovers cruise around the planet sharing their business, so too do they contribute to the giant patchwork that is Twitter, Pinterest, Facebook, Tumblr, etc. is on. And with every season, or hot topic, thousands of statuses contribute to a great ...
October 2010 saw the launch of the photo and video sharing network, Instagram.The following 19 months saw 40 million users join, and after the Android version was launched in April 2012, its growth has been exponential with well over 150 million users by the end of 2013. (Image Source: http://bit.ly/1lxQQWH ) No Denying the Stats It’s safe to say Instagram is the fastest growing social network.