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Two decades ago, online entrepreneurship surged in popularity. Regular people with regular jobs found that they could create websites focused around a real topic of interest, and make money from it! All you had to do was write about your topic and place some Google AdSense ads on your site and collect that monthly check. In short, it’s a different story today.
So here’s how content marketing and social media work. You create a website and a blog. You put together branded social profiles for your business on major social networks. And then, each time you publish a new blog post, you push those social sharing buttons at the bottom of the post and now you’re using social media to market your blog, right? Um, not so fast.
"Success doesn't necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won't win a game or a battle; the win comes from basic blocking and tackling.” - Naveen Jain Jain is a business executive, entrepreneur and the founder of InfoSpace. As someone who successfully led a company that was, for a time, one of the largest internet compan ...