mike austin

  • Personalizing the Omni-Channel Ecommerce Experience

    Published 3 mins ago 18 It probably won’t come as huge surprise that many organizations—whether B2C or B2B—still don’t engage in even the most basic levels of personalization in their engagement marketing activities. It’s important to realize that the industry is moving (some faster than others) from a multi-channel to an omni-channel ecommerce experience.

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  • Cart Abandonment Incentives: More Hinderance Than Help?

    Published 1 min ago 23 In new Barclays television ads airing in the UK, members of the public offer snippets of practical advice to help citizens of the internet when they are online. The most recent features a woman suggesting that shoppers should place items in their basket, but not checkout and instead wait for a coupon to arrive.

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