Mike Fitterer

  • 3 Tips to Create Effective Banner Ads Every Time

    News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search.

    Mike Fitterer/ Portent, Incin Display- 9 readers -
  • Stop Neglecting These 4 AdWords Features

    Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a few. But, did you know that “The Emperor’s” work is never done? Ditto for a “diva.

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • 6 Little Steps to Create a Killer PPC Landing Page

    As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I can’t help but think they’re a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if you simply know and do the things that create a great beer every time, you can’t help but put out a great product. The same is 100% true of a great landing page.

    Mike Fitterer/ Portent, Incin Paid Search- 15 readers -
  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered before you start y ...

    Mike Fitterer/ Portent, Incin Paid Search- 13 readers -
  • Breaking the Sales Plateau with Google Analytics

    Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my professional career easier since 2007.

    Mike Fitterer/ Portent, Inc- 17 readers -
  • PPC Management When Time and Sanity Are Scarce

    I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24 hours in a given day, determining how to most effectively spend my t ...

    Mike Fitterer/ Portent, Incin Affiliate Paid Search- 16 readers -