Mike Fitterer

  • 6 Questions to Ask [Yourself] Before Hiring a PPC Agency

    If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered before you start y ...

    Mike Fitterer/ Portent, Incin Paid Search- 9 readers -
  • Breaking the Sales Plateau with Google Analytics

    Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my professional career easier since 2007.

    Mike Fitterer/ Portent, Inc- 7 readers -
  • PPC Management When Time and Sanity Are Scarce

    I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24 hours in a given day, determining how to most effectively spend my t ...

    Mike Fitterer/ Portent, Incin Affiliate Paid Search- 11 readers -
  • Pay Per Click Advertising Explained by a Non-PPC Person

    Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC.

    Mike Fitterer/ Portent, Incin Paid Search Google- 10 readers -
  • A Survival Guide to Project Kickoff Land

    When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters? Easy: focus your attention in the right areas.

    Mike Fitterer/ Portent, Inc- 10 readers -