Mike Landry

  • Creating a Paid Search Budget: Where to start?

    Working in the TechWyse Solutions department means we come across a wide variety of businesses/prospects. The main objective for most of them is to generate new leads. Often, the client wants to generate leads as soon as possible, but since SEO is a slower climb to the top we need to spend on Google AdWords in the early goings to generate lead volume.

    Mike Landry/ Rise to the Top- 14 readers -
  • How Often Should One Change their Website?

    How Often Should One Change their Website? Sometimes clients will ask me, “How long will the website last until I have to do another one?”, or “How often should my website change?”. In answering this, the first thing I want to establish is that your website should be understood as a business asset/entity much like a sales representative or the brick and Mortar location.

    Mike Landry/ Rise to the Topin How To's- 13 readers -
  • Online Reputation Management Best Practices

    Online Reputation Management Best Practices What do you do when your business has a poor reputation online? A lot of businesses and individuals often wonder how they can better their online reputation. The call is often precipitated by the feeling of helpless because a disgruntled customer has decided to go off the rails, be unreasonable, and speak poorly of their experience online.

    Mike Landry/ Rise to the Topin Facebook YouTube- 20 readers -
  • Are Google’s Changes to SEO Good for the Internet Marketing Industry?

    Google has been the leader in generating the most relevant search results for users for many years. The primary motivation for the company was to deliver users a desired result on the first search, as immediate success was likely to promote users to return. In the beginning, the criteria for ranking was basic, with Google favouring sites that were linked to the most.

    Mike Landry/ Rise to the Topin SEO- 7 readers -
  • How much should a website and internet marketing costs?

    Your website and marketing will cost whatever you want it to cost. It’s true, you can have one company build a website for $500 and another company build a website for $10,000. You can have one company do your marketing for $350/month or another company that does your marketing for $3500 / month. At the end of the day you will have a website and you will have marketing.

    Mike Landry/ Rise to the Top- 19 readers -