mike margolin

  • Opinion: It’s time for a new client-agency relationship

    Mike Margolin is director of audience strategy at RPA Advertising. This is an article in a series on “Agencies in the Ad Tech Era,” a look at how the call for automation and efficiency is challenging companies to rethink their structures. Now that the era of the agency trading desk appears to be winding down, one might think that most agency leaders are recognizing the growing ...

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