mike mcmurray

  • No, the Amazon Smartphone Isn’t Going to Kill Retail

    There’s been a lot of hype around the much-anticipated announcement of the Amazon smartphone last week. The initial reaction has presented the Fire as another nail in the coffin for retailers by potentially increasing the prevalence of showrooming. The Amazon phone’s Firefly feature provides a user with the ability to scan a product and immediately purchase it on Amazon — no search required.

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