mike murray

  • SEO and Website Image Optimization 10-Point Checklist for Marketers

    SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results. Why? Google is all about presenting the right information when it can.

    Content Marketing Institutein SEO- 23 readers -
  • 5 Reasons SEO Should Take a Back Seat With Website Content

    It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.) Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process and think about the content with an everything-SEO mentality.

    Content Marketing Institutein SEO Content- 48 readers -
  • 54 Content Writing Examples, Tools, Tips, and Resources

    Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance. A year ago, I shared helpful lessons on powerful and effective text with 48 examples, tools, tips, and resources.

    Content Marketing Institutein SEO Content- 28 readers -
  • How to Prepare Your Brand for Business Storytelling Success

    Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place.

    Content Marketing Institute- 15 readers -