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SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results. Why? Google is all about presenting the right information when it can.
It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.) Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process and think about the content with an everything-SEO mentality.
The tech-savvy president of a company recently told me he’s confused because he heard keywords don’t matter anymore with SEO. It’s not the first time I’ve come across that view about keyword phrases. Three major changes in recent years may be feeding the misguided notion that it’s foolish to focus on keywords. In a sense, Google is the culprit.
Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term.
Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance. A year ago, I shared helpful lessons on powerful and effective text with 48 examples, tools, tips, and resources.
SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases. The SEO page title still carries weight, but other ranking variables matter as well.
Big companies can make huge gains with reasonably small adjustments to their SEO and content marketing strategies. The opportunities are staring them in the face. They just need to update existing content and be willing to create new website pages. In my new study, Big Businesses Fall Short with SEO and Content Marketing, I took a close look at the Fortune 100 to size up how ...
Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance. I share helpful lessons on powerful and effective text with seven real-life examples, then provide 10 content writing tips and many more tools to ...
Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place.