mike nierengarten

  • Why Your Content Is Sabotaging Your Lead Generation

    When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call offered in exchange for the recipient’s contact information. In a rush to launch lead-generation campaigns, brands mistakenly repurpose content from sales-enablement or product marketing, creating a gap between the ...

    Content Marketing Institutein Social Paid Search Content- 5 readers -