Mike O'brien

  • The state of influencer marketing in 2016

    Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million. Katy Perry and Eminem, 18 million apiece. These four musicians are among the most famous people on the planet, and none of them has even half the fo ...

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  • Google beats Apple to become world’s most valuable brand

    Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top. For the last 11 years, Millward Brown Digital, the market research division of London agency WPP, has been analyzing financial and market data, in addition to interviews with customers, to determine the world’s most valuable brand.

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  • Where do the biggest brands spend their marketing dollars?

    Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking on search. We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy’s, The Home Depot, Best B ...

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  • Dictionary of ad buying: key terms and acronyms

    For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like an alphabet soup of acronyms. If you’re like, “AMP, CPC, DSP, what?” fear not.

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  • Six tips on measurement from the IAB Programmatic Marketplace

    Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.

    Mike O'brien/ Search Engine Watch- 14 readers -
  • Seth Godin on titles, transformation and Trump [video]

    The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with us. And we filmed it, just because we weren’t sure if you’d believe us when we told you who we got this year.

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  • Spotlight: DuckDuckGo's Gabriel Weinberg

    As 2015 comes to a close, people will soon be thinking about their New Year’s resolutions. Losing 10 pounds, quitting smoking, saving more money, stuff like that. Gabriel Weinberg’s New Year’s resolution is to raise the standard of trust on the Internet. With ad blockers so well-known and easily accessible, consumers are increasingly opting to use them.

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  • Personalization Helps Amazon Prevail

    The fact that Amazon's dominance continues to hurt retailers is surprising to exactly no one. However, the reason for this isn't necessarily that consumers prefer Amazon. Amazon has managed to nail personalization in a way few retailers have, according to new research from BloomReach, a Silicon Valley company centered on a personalization platform.

    Mike O'brien/ Search Engine Watch- 13 readers -
  • Why Quality Content Can Help Top Rankings

    Why Quality Content Can Help Top Rankings Mike O'Brien | September 30, 2015 | Comments Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, but industry experts believe we'll be seeing a lot more of it as a definitive ranking factor.

    Mike O'brien/ ClickZin Content- 12 readers -
  • On-Page, Link Signals the Most Important Local Ranking Factors

    On-page and link signals - which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority - are the most important factors when it comes to ranking in local search, according to new research by Moz. Moz released the results of its 2015 Local Search Ranking Factors survey yesterday, following its overall ranking of ranking f ...

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  • Does Video Enhance Predictive Search?

    Here at Travelzoo, we’re always looking for the best time to visit destinations around the globe. But by visiting during an off-peak travel period, you can snag a sweet deal. And in some cases, it can make a typically expensive trip downright affordable. Here’s an example: air-inclusive Turkey vacation packages tend to hover in the $1599-$1899 range, but you can book the same de ...

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  • Fake YouTube Views Still Monetized by Google

    Google charges advertisers when their YouTube ads are viewed by humans or robots, according to new research from several European research institutions. The study - conducted by seven researchers from NEC Labs Europe; IMDEA Networks Institute; Politcenino di Torino, an Italian engineering university; and Universidad Carlos III de Madrid, a university in Spain - examined the ...

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