mike rastiello and roman kniahynyckyj

  • Should You Be Worried about Ad Blockers? - Inbound Marketing Highlights

    Hello fellow inbound marketers! Roman and Mike here again with another edition of Inbound Marketing Highlights. It's been a hot week here in Texas, hopefully you've found some shade, we're almost done with summer! No, it is not time to freak out over ad blockers, but publishers shouldn’t be caught unprepared - Ad blockers have been around for a long time.

    Inbound Marketing Blog- 20 readers -
  • Facebook Takes on E-Commerce - Inbound Marketing Highlights

    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven. Why "Content Marketing" is the Wrong Thing to Measure - Good reminder here that outcomes are what matter. It's not the success of the surgery but the outcome that we care about.

    Inbound Marketing Blogin Social- 19 readers -
  • Is Web Design Truly Dead? - Inbound Marketing Highlights

    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven. Comparing the ROI of Content Marketing and Native Advertising - A Harvard study compared content marketing and native advertising and found that content marketing came out ahead on the ROI front.

    Inbound Marketing Blog- 18 readers -
  • Are You Neglecting These Channels? - Inbound Marketing Highlights

    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. We hope you're enjoying your 4th of July weekend! Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven. 5 Reasons Why Content Marketing is Getting Harder and More Important - Everyone is starting to ‘get’ content marketing.

    Inbound Marketing Blog- 10 readers -
  • 75% of Americans Could Quit Social Media - Inbound Marketing Highlights

    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. Don't quit on us, keep reading! Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven. USA Network "Nation Under A-Hack" Survey Results - 75% of young Americans say that they would quit social media if digital privacy breaches continue.

    Inbound Marketing Blogin Social- 28 readers -
  • How CMOs Use Inbound - Inbound Marketing Highlights

    Hi, I'm Roman; and this is Mike. Happy Father's Day to all you Dads out there! Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven. 4 Keys To A Sustainable Content Marketing Strategy - What I like here is the nod to SMS relative to content strategy. Think of the high percentage of text messages you personally open.

    Inbound Marketing Blogin EMail How To's- 16 readers -