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If your current digital marketing efforts do not incorporate customer (1st-party) data, you’re doing it wrong (and we’ve got a whole whitepaper about how to use it). Add in another sub-set of customer data – 2nd-party data, which is essentially 1st-party data that belongs to someone else but can help your campaigns (think NFL/Nike exchanging data on ticket and jersey sales), ...
Our First Facebook Canvas Campaigns: What We Learned Posted: 04.19.2016 Our team at 3Q Digital was one of the very first to test Facebook Canvas. We were given access and began building our Canvas test before it was available to the general public. That means we didn’t have blog posts or case studies we could reference; this was a brand new beast.