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Your online marketing strategy is crucial to the success of your brand. But every time you start a new online marketing campaign you should know that it’s going to build on everything that you’ve done before. You always need to work on improving your online marketing efforts so none of those marketing dollars are going to waste.
Over the years, Wikipedia has become a minefield for marketers, often causing more trouble than it’s worth. However, Wikipedia is still effective and can be used by content marketers to both assist with SEO and contribute to the mission of the world’s largest encyclopedia. Content marketers often misunderstand how backlinks work in Wikipedia.
I have written about LinkedIn optimization on numerous occasions. Every time I do, I must reiterate that LinkedIn is the best B2B platform available. No matter what you do for a living, LinkedIn can be leveraged to obtain new leads, increase sales, and showcase your skills to the world. With over 380 million users, it is a must for any B2B professional.