mikel zaremba

  • Assessing Yelp’s New Messaging Functionality

    Yelp recently rolled out a new feature that allows consumers to send and receive instant messages and interact with local businesses that have claimed their business page and activated the functionality. While this isn’t a groundbreaking feature (Facebook started private messaging for business pages in 2011) it does put “social customer service” front-and-center on the reviews site.

    Street Fight- 5 readers -