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What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore? They turn to Google. Edelman's most recent Trust Barometer trust and credibility survey spells big trouble for mainstream media, which is now two percentage points less trusted by the general public than search engines as a source of news and general information.
Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty common in other industries. With Bing Rewards, members earn credits for searching using Bing, checking out new features, and performing other tasks.
Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites. Displaying your shopping campaign ads across Google's search partners network helps you reach motivated consumers outside of the google.com and Google Shopping environments.
Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more.
Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to combine multiple account invoices into a single one. Consolidated billing will also allow account managers to create, fund and manage AdWords budgets for new or existing accounts in t ...
Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process – and now, Bing is following suit. Bing Ads is testing the inclusion of close variants in a portion of US exact match queries, according to an announcement on the Bing Ads blog.
As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks. It’s great news for app promoters, particularly those interested in the YouTube network, where users are 2.2x more likely to download apps. Promoting an app on YouTube is as simple as linking the app’s ID to an active TrueView campaign.
You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person who calls your business did so as the result of your AdWords ads? If the number on your website and in your ads is always the same, you have no way of knowing. Now you can measure phone calls that are triggered by your ads in AdWords.
In this latest in our series of the best tips from the Inbound.org AMAs (Ask Me Anythings), we have a collection of awesome insights from top marketers in SEO. Annie Cushing, Ian Lurie, Rand Fishkin, Mike King and many others have participated in the popular Q&A-style threads on Inbound, where you're encouraged to ask them just about anything within their particular areas of expertise.
Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Pl ...
Bing Ads plans to roll out two changes to its device targeting options: first, they will combine PCs and tablets into a single device, then eliminate mobile device targeting. The upcoming changes were driven by users basically telling Bing, "We want you to be more like AdWords," according to the blog post announcement.
Ask Me Anythings, or AMAs, have long been a popular conversation format on Reddit. More recently, they've really taken off on Inbound.org, giving marketers of all stripes the opportunity to pick the brains of industry influencers and thought leaders. Annie Cushing, Brian Clark, Avinash Kaushik and other thought leaders in our industry have participated in AMAs on Inbound over the last 18 months.
What are on-the-go consumers looking for when they're using mobile devices to perform searches with local intent? Four out of five local searchers want the ads they see to be customized to their city, zip code or immediate surroundings, for one. They're also looking for information they can act on immediately.
When consumers are searching for local business information, it makes sense that so long as your business listing information is correct, your business will show on the map when the search includes your physical location and product/service … right? Not necessarily. Julie Bacchini from Neptune Moon shared an interesting blog post (aptly titled “This is Why People Hate Google”) ...
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work? Yahoo Ad Manager launched in January as a simplified platform for advertisers to buy and manage native ad products like Stream Ads, Image Ads and sponsored Tumblr posts.