Miranda Paquet

  • Get Started With Email Marketing: 10 Things You Need to Do First

    If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.

    Miranda Paquet/ Constant Contact- 18 readers -
  • August 2017 Marketing and Holiday Planning

    We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer, this could be your time to shine.

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.

    Miranda Paquet/ Constant Contactin SEO- 11 readers -
  • How to Get Your Website to Show Up on Google

    When was the last time you whipped out a phone book to look up information on a local business? Chances are that big yellow book doesn’t get much use anymore. These days, you’re more likely to get your answer from a quick online search. And so are your customers. With 81 percent of consumers conducting online research before making a purchase, having a healthy relationship w ...

    Miranda Paquet/ Constant Contactin Google How To's- 14 readers -
  • What Is SEO and Why Does It Matter?

    Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up your website and content to sho ...

    Miranda Paquet/ Constant Contactin Paid Search SEO- 17 readers -
  • July 2017 Marketing and Holiday Planning

    Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.

    Miranda Paquet/ Constant Contact- 28 readers -
  • How to Make a Newsletter More Engaging With Two Little Words

    Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...

    Miranda Paquet/ Constant Contactin EMail How To's- 13 readers -
  • How to Send the Perfect Father’s Day Email

    Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.

    Miranda Paquet/ Constant Contactin EMail How To's- 15 readers -
  • Why Repeat Business Is Not an Accident

    Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • June 2017 Marketing and Holiday Planning

    It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.

    Miranda Paquet/ Constant Contact- 17 readers -
  • 7 Free Resources to Get Better Email Marketing Results

    If you work for a small business, “marketer” is just one of the many hats you wear on a daily basis. You’re busy. And it’s tough to keep up with the latest marketing tips, tools, and best practices. Where can you go when you need marketing help or advice? At Constant Contact, we have multiple teams dedicated to providing quality education and support to help you be a better marketer.

    Miranda Paquet/ Constant Contactin EMail- 20 readers -
  • 5 Ways to Celebrate National Small Business Week

    Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business Week runs from April 30th – May 6th.

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • May 2017 Marketing and Holiday Planning

    There’s a lot to celebrate in May — especially if you own or work for a small business. National Small Business Week runs the week of April 30th – May 6th in recognition of the contributions of America’s entrepreneurs and small business owners. As part of the celebration, we’re hosting free marketing trainings to help you grow your business.

    Miranda Paquet/ Constant Contact- 16 readers -