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If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.
Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to avoid. How can you make sure you skip over the rookie mistakes and start using SEO to your advantage? Here are five common pitfalls to avoid.
We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer, this could be your time to shine.
When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.
If you’re a regular reader of the Constant Contact Blog, you know we’re dedicated to helping small businesses succeed with email marketing all year long. We interview small businesses directly to hear about your biggest marketing challenges. Then, we create blog posts, worksheets, webinars, and guides so you can overcome any speed bumps and get back to growing your business.
When was the last time you whipped out a phone book to look up information on a local business? Chances are that big yellow book doesn’t get much use anymore. These days, you’re more likely to get your answer from a quick online search. And so are your customers. With 81 percent of consumers conducting online research before making a purchase, having a healthy relationship w ...
Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up your website and content to sho ...
Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.
When you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business.
Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...
Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.
Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...
It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.
This post is the last in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. In part one of this nonprofit fundraising event series, we talked about all the things you should be thinking about as you plan your event.
This post is the second in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. In part one of this nonprofit fundraising series, we talked about all the things you should be thinking about as you plan your fundraising event.
This post is the first in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. Nonprofit fundraising isn’t easy. Even if you have the cause, idea, and enthusiasm needed to run a successful fundraiser — pulling it off is easier said than done.
If you work for a small business, “marketer” is just one of the many hats you wear on a daily basis. You’re busy. And it’s tough to keep up with the latest marketing tips, tools, and best practices. Where can you go when you need marketing help or advice? At Constant Contact, we have multiple teams dedicated to providing quality education and support to help you be a better marketer.
Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business Week runs from April 30th – May 6th.
For many of us, social media is part of our daily routine. We check Facebook while waiting in line at the grocery store, watch a few YouTube videos as we’re cooking dinner, and open up Twitter throughout the day to see what’s trending. How much time does social media take up in a lifetime? Influencer marketing agency, MediaKix, estimates the grand total is somewhere near five ...
There’s a lot to celebrate in May — especially if you own or work for a small business. National Small Business Week runs the week of April 30th – May 6th in recognition of the contributions of America’s entrepreneurs and small business owners. As part of the celebration, we’re hosting free marketing trainings to help you grow your business.