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Spring is finally here! And you know what that means. It’s time to put in some elbow grease and embrace the spring cleaning spirit! This April, spend some time making sure your email list is spick and span and your email marketing is on the right track. Make this the month you finally clean out any emails that consistently bounce.
Let me guess. Your business sells products and services that help your customers. Your products are unstoppable, your service is unparalleled, and you beat out the competition every time. There’s just one problem…. Your customers aren’t looking for a hero. They’re looking for a way to be a hero.
How can a small business win in an increasingly competitive market? That’s the question Matt Juszczak had to answer in his early days as a business owner. “When we first got started in 2013, there wasn’t a lot of competition,” says Turnstyle Cycle’s founding partner, Matt Juszczak. “But as we were opening, a bunch of studios started popping up.
It may not feel like it in many parts of the country, but spring is just a few weeks away! If you’re still dragging your feet and have yet to create an email marketing plan for 2017 — March is the perfect time to get back on track. In addition to the first day of spring, March is full of fun holidays like Pi Day, St. Patrick’s Day, and National Mom and Pop Business Owners Day.
Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers spend an average of $146 on Valentine’s Day — amounting to $19.7 billion in consumer spending overall. How can your business cash in on Valentine’s Day? A simple Valentine’s Day email is ...
Forget resolutions. If you want to get your business to the next level, you’re going to need a rallying cry. No matter if you’re brand new to email marketing or honing your skills to get even better results — a unified vision will push you forward and give you the winning mindset you need to succeed.
As a small business or nonprofit, the relationships you have with your customers and supporters are your biggest strength. This February, take the time to celebrate those connections and show people how much they matter to you. How can you spread the love? Send your subscribers a quick email to express your gratitude.
Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create an effective marketing campaign.
With 2017 on the horizon, it’s easy to get caught up in a frenzy of New Year planning. Maybe you’ve already started to create your resolutions and make plans for a great 2017. Here at Constant Contact, we’ve been busy planning the next few months’ worth of content — so we can help you meet your biggest marketing goals in 2017.
How are your 2017 New Year’s resolutions coming along? Is this the year you’ll finally implement positive changes and leave behind the bad marketing practices that are holding your business back? For 2017 to be your business’s best year yet, you need a strong marketing plan. And with email marketing consistently ranked as the single most effective tactic or awareness, acquis ...
You’ve heard that email marketing is a great tool to drive awareness, sales, and repeat business. You’ve even seen stats like 66 percent of consumers have made a purchase as a result of an email marketing message. So you’re ready to give email marketing a try and see what all the fuss is about. Then it hits you: Why bother with email marketing if you don’t even have a list t ...
Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland Saturday Market Greenlight Booksto ...
It’s so easy to get caught up in the holidays. Every year, you’re sprinting towards the finish line trying to reach record sales or donation numbers. But December is also the perfect time to look back on your year and set goals for the year ahead. Don’t let 2016 come to a close without taking the time to thank your customers and supporters.
Looking for an easier way to collect email signups in store and at events? Tired of trying to decipher chicken scratch from pen and paper sign-up sheets? That’s why we created our new ListBuilder app. With ListBuilder, you can collect new email subscribers right from your iPad or Android Tablet.
Your website is picking up steam. You’re finally getting some good traffic. But how many of those visits are translating into actual business? Because if you’re not collecting contact information and following up with quality email marketing, you’re wasting every click. Use these four steps to generate repeat business from your website: 1. Add a sign-up form to your website.
Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 3.6 percent in 2016 — to the tune of $655.8 billion — your business cannot afford to be shortchanged this holiday season. If you’ve been sitting on the sidelines, it’s time to step up with confidence.
Do you have a WordPress website? Looking for an easier, more effective way to grow your email list? Rather than designing your website for hit-and-run readers — who visit and leave your site without taking action — our free and easy-to-use WordPress plugin helps you create an embeddable form to capture visitor contact information.
The holiday season is right around the corner and your customers are primed and ready to buy. Now, here’s the real question. Are you ready? Do you have a plan for enticing people to shop with you this holiday season? Don’t worry — we’ve got you covered. Follow these steps for a simple and effective holiday promotion plan: Create an irresistible offer to drive customers to your store.
To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t using search marketing at all. They fear it’s too complicated. Too technical. Can small businesses really influence search results? No matter how small your business, you have th ...
It’s official. Fall is here and the holidays are right around the corner. Smart small businesses and nonprofits alike are starting to plan for their best holiday season yet. Whether you’re trying to boost holiday sales or increase online donations, there are a few key dates you need to know: Black Friday — November 25th Small Business Saturday — November 26th Cyber Mon ...