Miranda Paquet

  • July 2017 Marketing and Holiday Planning

    Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.

    Miranda Paquet/ Constant Contact- 21 readers -
  • How to Make a Newsletter More Engaging With Two Little Words

    Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...

    Miranda Paquet/ Constant Contactin EMail How To's- 11 readers -
  • How to Send the Perfect Father’s Day Email

    Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.

    Miranda Paquet/ Constant Contactin EMail How To's- 14 readers -
  • Why Repeat Business Is Not an Accident

    Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...

    Miranda Paquet/ Constant Contactin EMail- 21 readers -
  • June 2017 Marketing and Holiday Planning

    It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.

    Miranda Paquet/ Constant Contact- 16 readers -
  • 7 Free Resources to Get Better Email Marketing Results

    If you work for a small business, “marketer” is just one of the many hats you wear on a daily basis. You’re busy. And it’s tough to keep up with the latest marketing tips, tools, and best practices. Where can you go when you need marketing help or advice? At Constant Contact, we have multiple teams dedicated to providing quality education and support to help you be a better marketer.

    Miranda Paquet/ Constant Contactin EMail- 16 readers -
  • 5 Ways to Celebrate National Small Business Week

    Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business Week runs from April 30th – May 6th.

    Miranda Paquet/ Constant Contactin EMail- 16 readers -
  • May 2017 Marketing and Holiday Planning

    There’s a lot to celebrate in May — especially if you own or work for a small business. National Small Business Week runs the week of April 30th – May 6th in recognition of the contributions of America’s entrepreneurs and small business owners. As part of the celebration, we’re hosting free marketing trainings to help you grow your business.

    Miranda Paquet/ Constant Contact- 15 readers -
  • 4 Easy Ways to Promote Your Fundraiser

    The big day is almost here! You’ve booked the venue and sorted through most of the logistics. Now, you’re ready to get the word out to your supporters and get them as hyped as you are. Looking for more tips on planning and promoting a successful fundraiser? Check out DonorPerfect’s free e-book: How to Plan a Nonprofit Fundraising Event on a Budget For your event to be a s ...

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • April 2017 Marketing and Holiday Planning

    Spring is finally here! And you know what that means. It’s time to put in some elbow grease and embrace the spring cleaning spirit! This April, spend some time making sure your email list is spick and span and your email marketing is on the right track. Make this the month you finally clean out any emails that consistently bounce.

    Miranda Paquet/ Constant Contactin EMail- 22 readers -
  • March 2017 Marketing and Holiday Planning

    It may not feel like it in many parts of the country, but spring is just a few weeks away! If you’re still dragging your feet and have yet to create an email marketing plan for 2017 — March is the perfect time to get back on track. In addition to the first day of spring, March is full of fun holidays like Pi Day, St. Patrick’s Day, and National Mom and Pop Business Owners Day.

    Miranda Paquet/ Constant Contactin EMail- 17 readers -
  • [Quiz] What’s Your 2017 Marketing Mantra?

    Forget resolutions. If you want to get your business to the next level, you’re going to need a rallying cry. No matter if you’re brand new to email marketing or honing your skills to get even better results — a unified vision will push you forward and give you the winning mindset you need to succeed.

    Miranda Paquet/ Constant Contactin EMail- 15 readers -