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You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40 percent of yearly sales for small and mid-sized retailers. Here comes the hard part.
Imagine it’s Wednesday, November 29th, 2017. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to make #GivingTuesday your launching pad for record-breaking year-end donations.
#GivingTuesday is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday. It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving. How can your organization get gifts this #GivingTuesday? Send a timely email to remind your supporters how much their gifts matter to you.
October is here! Which means it’s time to raise a glass (or pumpkin spice latte) to celebrate National Women’s Small Business Month. There are over 11 million women-owned businesses in the U.S. And that number is growing dramatically each year. In fact, women-owned businesses are growing five times faster than the national average, and businesses owned by women of color have ...
You’ve set up a Facebook Page for your business. Now what? How can you start to promote your new Facebook Page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook Page, there are a few things you need to do first to get the word out. Here are six ways to promote your new page: 1.
With ecommerce sales expected to increase 23.2 percent in 2017, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than just set up your store. You need to market your online store and increase sales with targeted sales emails.
Did you know that 40 percent of consumers begin holiday shopping before Halloween? I know, it’s hard to believe as you’re trying to soak up the last bit of summer. But the holidays are really right around the corner. How can your business gear up for a strong September? Think about the key holidays already starting this month and how your business can get involved.
As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.
If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.
Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to avoid. How can you make sure you skip over the rookie mistakes and start using SEO to your advantage? Here are five common pitfalls to avoid.
We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer, this could be your time to shine.
When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.
If you’re a regular reader of the Constant Contact Blog, you know we’re dedicated to helping small businesses succeed with email marketing all year long. We interview small businesses directly to hear about your biggest marketing challenges. Then, we create blog posts, worksheets, webinars, and guides so you can overcome any speed bumps and get back to growing your business.
When was the last time you whipped out a phone book to look up information on a local business? Chances are that big yellow book doesn’t get much use anymore. These days, you’re more likely to get your answer from a quick online search. And so are your customers. With 81 percent of consumers conducting online research before making a purchase, having a healthy relationship w ...
Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up your website and content to sho ...
Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.
When you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business.
Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...
Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.
Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...