Miranda Paquet

  • What is a Cash Mob and How to Make Yours a Success

    Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland Saturday Market Greenlight Booksto ...

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  • December 2016 Marketing and Holiday Planning

    It’s so easy to get caught up in the holidays. Every year, you’re sprinting towards the finish line trying to reach record sales or donation numbers. But December is also the perfect time to look back on your year and set goals for the year ahead. Don’t let 2016 come to a close without taking the time to thank your customers and supporters.

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  • Grow Your Email List Faster With ListBuilder

    Looking for an easier way to collect email signups in store and at events? Tired of trying to decipher chicken scratch from pen and paper sign-up sheets? That’s why we created our new ListBuilder app. With ListBuilder, you can collect new email subscribers right from your iPad or Android Tablet.

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  • How to Generate Repeat Business From Your Website

    Your website is picking up steam. You’re finally getting some good traffic. But how many of those visits are translating into actual business? Because if you’re not collecting contact information and following up with quality email marketing, you’re wasting every click. Use these four steps to generate repeat business from your website: 1. Add a sign-up form to your website.

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  • 5 Unique Holiday Promotions Your Customers Will Love

    Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 3.6 percent in 2016 — to the tune of $655.8 billion — your business cannot afford to be shortchanged this holiday season. If you’ve been sitting on the sidelines, it’s time to step up with confidence.

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  • November 2016 Marketing and Holiday Planning

    The holiday season is right around the corner and your customers are primed and ready to buy. Now, here’s the real question. Are you ready? Do you have a plan for enticing people to shop with you this holiday season? Don’t worry — we’ve got you covered. Follow these steps for a simple and effective holiday promotion plan: Create an irresistible offer to drive customers to your store.

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  • How to Show Up on the First Page of Google

    To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t using search marketing at all. They fear it’s too complicated. Too technical. Can small businesses really influence search results? No matter how small your business, you have th ...

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  • October 2016 Marketing and Holiday Planning

    It’s official. Fall is here and the holidays are right around the corner. Smart small businesses and nonprofits alike are starting to plan for their best holiday season yet. Whether you’re trying to boost holiday sales or increase online donations, there are a few key dates you need to know: Black Friday — November 25th Small Business Saturday — November 26th Cyber Mon ...

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  • September 2016 Marketing and Holiday Planning

    I know what you’re thinking. September is way too early to start thinking about the holidays. You’re in the midst of back-to-school season, clutching onto those last few days of summer. The holidays couldn’t be further from your mind. But before you know it, the summer haze will fade and you’ll have to kick it into high gear to catch up with your competitors who have alread ...

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  • August 2016 Marketing and Holiday Planning

    What does August mean for your business? Maybe it’s (finally) your chance for a little peace and quiet before the busy back-to-school and holiday months set in? Or, on the flip side, this could be your busiest time of the year. Whether you’re enjoying extra foot traffic in your store or putting your feet up for a well-deserved vacation, don’t let August go by without sending ...

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  • July 2016 Marketing and Holiday Planning

    It’s hard to believe, isn’t it? We’re almost halfway through 2016. As we head into the dog days of summer, don’t forget to revisit those resolutions you made a few short months ago. July is the perfect month to ask yourself what’s gone well and where can you improve. If you could use some new email marketing campaign ideas, we’ve got plenty to help you revitalize your stra ...

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  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them.

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  • June 2016 Marketing and Holiday Planning

    Back in January, we shared a worksheet to help you plan a year’s worth of email marketing opportunities. You jotted down some important dates, meticulously added them to your marketing calendar, and resolved to make this the year you really stuck to it. And then what happened? If you’re like most of us, you stuck with it for a while.

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  • 6 Things You Can Learn from Your Email Analytics

    Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy.

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