Miranda Paquet

  • 5 Holiday Sales Email Fails to Avoid

    You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40 percent of yearly sales for small and mid-sized retailers. Here comes the hard part.

    Miranda Paquet/ Constant Contact- 13 readers -
  • 3 Things Your Nonprofit Needs to Say After #GivingTuesday

    Imagine it’s Wednesday, November 29th, 2017. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to make #GivingTuesday your launching pad for record-breaking year-end donations.

    Miranda Paquet/ Constant Contact- 13 readers -
  • 3 #GivingTuesday Emails Guaranteed to Get You Gifts

    #GivingTuesday is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday. It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving. How can your organization get gifts this #GivingTuesday? Send a timely email to remind your supporters how much their gifts matter to you.

    Miranda Paquet/ Constant Contactin EMail- 12 readers -
  • 5 Successful Women Entrepreneurs Share Their Best Advice

    October is here! Which means it’s time to raise a glass (or pumpkin spice latte) to celebrate National Women’s Small Business Month. There are over 11 million women-owned businesses in the U.S. And that number is growing dramatically each year. In fact, women-owned businesses are growing five times faster than the national average, and businesses owned by women of color have ...

    Miranda Paquet/ Constant Contact- 13 readers -
  • 6 Ways to Promote Your New Facebook Page

    You’ve set up a Facebook Page for your business. Now what? How can you start to promote your new Facebook Page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook Page, there are a few things you need to do first to get the word out. Here are six ways to promote your new page: 1.

    Miranda Paquet/ Constant Contactin Social- 12 readers -
  • Just Released: Constant Contact’s Official Shopify App

    With ecommerce sales expected to increase 23.2 percent in 2017, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than just set up your store. You need to market your online store and increase sales with targeted sales emails.

    Miranda Paquet/ Constant Contactin EMail- 19 readers -
  • September 2017 Marketing and Holiday Planning

    Did you know that 40 percent of consumers begin holiday shopping before Halloween? I know, it’s hard to believe as you’re trying to soak up the last bit of summer. But the holidays are really right around the corner. How can your business gear up for a strong September? Think about the key holidays already starting this month and how your business can get involved.

    Miranda Paquet/ Constant Contactin EMail- 14 readers -
  • 6 Easy Ways to Reach New Customers

    As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools.

    Miranda Paquet/ Constant Contact- 24 readers -
  • Get Started With Email Marketing: 10 Things You Need to Do First

    If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.

    Miranda Paquet/ Constant Contact- 21 readers -
  • August 2017 Marketing and Holiday Planning

    We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer, this could be your time to shine.

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.

    Miranda Paquet/ Constant Contactin SEO- 11 readers -
  • What Is SEO and Why Does It Matter?

    Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up your website and content to sho ...

    Miranda Paquet/ Constant Contactin Paid Search SEO- 17 readers -
  • July 2017 Marketing and Holiday Planning

    Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.

    Miranda Paquet/ Constant Contact- 28 readers -
  • How to Make a Newsletter More Engaging With Two Little Words

    Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...

    Miranda Paquet/ Constant Contactin EMail How To's- 19 readers -
  • How to Send the Perfect Father’s Day Email

    Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.

    Miranda Paquet/ Constant Contactin EMail How To's- 15 readers -
  • Why Repeat Business Is Not an Accident

    Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...

    Miranda Paquet/ Constant Contactin EMail- 24 readers -