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Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.
When you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business.
Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let rea ...
Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores. Compare that to only 17 percent who shop at a local small business.
Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...
It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.
This post is the last in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. In part one of this nonprofit fundraising event series, we talked about all the things you should be thinking about as you plan your event.
This post is the second in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. In part one of this nonprofit fundraising series, we talked about all the things you should be thinking about as you plan your fundraising event.
This post is the first in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. Nonprofit fundraising isn’t easy. Even if you have the cause, idea, and enthusiasm needed to run a successful fundraiser — pulling it off is easier said than done.
If you work for a small business, “marketer” is just one of the many hats you wear on a daily basis. You’re busy. And it’s tough to keep up with the latest marketing tips, tools, and best practices. Where can you go when you need marketing help or advice? At Constant Contact, we have multiple teams dedicated to providing quality education and support to help you be a better marketer.
Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business Week runs from April 30th – May 6th.
For many of us, social media is part of our daily routine. We check Facebook while waiting in line at the grocery store, watch a few YouTube videos as we’re cooking dinner, and open up Twitter throughout the day to see what’s trending. How much time does social media take up in a lifetime? Influencer marketing agency, MediaKix, estimates the grand total is somewhere near five ...
There’s a lot to celebrate in May — especially if you own or work for a small business. National Small Business Week runs the week of April 30th – May 6th in recognition of the contributions of America’s entrepreneurs and small business owners. As part of the celebration, we’re hosting free marketing trainings to help you grow your business.
The big day is almost here! You’ve booked the venue and sorted through most of the logistics. Now, you’re ready to get the word out to your supporters and get them as hyped as you are. Looking for more tips on planning and promoting a successful fundraiser? Check out DonorPerfect’s free e-book: How to Plan a Nonprofit Fundraising Event on a Budget For your event to be a s ...
Spring is finally here! And you know what that means. It’s time to put in some elbow grease and embrace the spring cleaning spirit! This April, spend some time making sure your email list is spick and span and your email marketing is on the right track. Make this the month you finally clean out any emails that consistently bounce.
Let me guess. Your business sells products and services that help your customers. Your products are unstoppable, your service is unparalleled, and you beat out the competition every time. There’s just one problem…. Your customers aren’t looking for a hero. They’re looking for a way to be a hero.
How can a small business win in an increasingly competitive market? That’s the question Matt Juszczak had to answer in his early days as a business owner. “When we first got started in 2013, there wasn’t a lot of competition,” says Turnstyle Cycle’s founding partner, Matt Juszczak. “But as we were opening, a bunch of studios started popping up.
It may not feel like it in many parts of the country, but spring is just a few weeks away! If you’re still dragging your feet and have yet to create an email marketing plan for 2017 — March is the perfect time to get back on track. In addition to the first day of spring, March is full of fun holidays like Pi Day, St. Patrick’s Day, and National Mom and Pop Business Owners Day.
Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers spend an average of $146 on Valentine’s Day — amounting to $19.7 billion in consumer spending overall. How can your business cash in on Valentine’s Day? A simple Valentine’s Day email is ...
Forget resolutions. If you want to get your business to the next level, you’re going to need a rallying cry. No matter if you’re brand new to email marketing or honing your skills to get even better results — a unified vision will push you forward and give you the winning mindset you need to succeed.