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You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to shopping vs.
Major changes are underway in local search, including Google’s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry. Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a ...
Posted by MiriamEllis If you work in Local SEO, chances are you've been fielding tons of questions from clients since Google rolled out the Pigeon update in late July. Need a little extra support providing sound advice in what are still the early days of this development that has caused both organic and local ranking shakeups? Here's your chance to learn what six of the finest ...