Misha Maruma

  • A marketer’s guide to Chinese search engines

    In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese). The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users. The report is based on surveys sampling 30,000 Chinese residents older than six, from all of Chin ...

    Misha Maruma/ Econsultancyin Paid Search- 4 readers -
  • Five important ecommerce trends in China during 2014

    How big is Chinese ecommerce going to be in three to five years? McKinsey & Co. has produced a report suggesting that the market will be between US$420bn and US$650bn by 2020. At the start of a new year analysts like to predict trends for the year ahead. When 2014 began there was a slew of predictions about the ecommerce landscape in China.

    Misha Maruma/ Econsultancyin Paid Search- 8 readers -