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This is a guest post from Misha Talavera, cofounder and CMO, NeoReach. Influencer marketing is changing the way brands interact with communities and customers. A recent study in the Journal of Consumer Research formalized what we all intuitively knew: people form their opinions about products and brands based on the opinions of those they follow on social media.
This is a guest post from Misha Talavera, CMO and cofounder of NeoReach. Many companies have gotten interested in using Instagram for business. But where can you start? And what kinds of Instagram marketing strategies are really effective? One of the best ways to build brand awareness is to connect with influencers who already have a substantial following.