mo yehia

  • How Online Lenders Can Refine Their Targeting of SMBs

    This is the first in a new Street Fight series on small business demand generation. Periodically, Sidewalk’s Mo Yehia will tap the perspectives of various data vendors who want to share best practices to help B2SMB companies use business intelligence to more efficiently target and sell to SMBs. The current state of SMB sales and marketing is getting increasingly complex.

    Street Fightin How To's- 8 readers -
  • 5 Timeless Sales Practices for Vendors who Sell to SMBs

    Selling to SMBs is not for the faint of heart and even the best of the best can fall on hard times — just ask GrubHub, Constant Contact, Groupon, Dex Media, Yelp, OnDeck, ReachLocal, Angie’s List, Endurance, NEWTEK, et cetera. Despite being in business for a combined 100-plus years, with sales forces that rival the armies of third world countries, these companies just barely s ...

    Street Fightin Social EMail- 16 readers -
  • So How Do We Define a ‘Small Business’ Anyway?

    Google “small business.” You’ll get about 1 billion results — literally. That’s because small businesses are the lifeblood of the U.S. economy. They’re also the places we most often frequent, from mom and pop stores to a food trucks to print shops. They account for around 46% of the private nonfarm GDP, about 63% of the net new jobs, and about 49% of private sector payrolls — ...

    Street Fightin Social How To's- 7 readers -