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This is the first in a new Street Fight series on small business demand generation. Periodically, Sidewalk’s Mo Yehia will tap the perspectives of various data vendors who want to share best practices to help B2SMB companies use business intelligence to more efficiently target and sell to SMBs. The current state of SMB sales and marketing is getting increasingly complex.
Selling to SMBs is not for the faint of heart and even the best of the best can fall on hard times — just ask GrubHub, Constant Contact, Groupon, Dex Media, Yelp, OnDeck, ReachLocal, Angie’s List, Endurance, NEWTEK, et cetera. Despite being in business for a combined 100-plus years, with sales forces that rival the armies of third world countries, these companies just barely s ...
Google “small business.” You’ll get about 1 billion results — literally. That’s because small businesses are the lifeblood of the U.S. economy. They’re also the places we most often frequent, from mom and pop stores to a food trucks to print shops. They account for around 46% of the private nonfarm GDP, about 63% of the net new jobs, and about 49% of private sector payrolls — ...
Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers? July 16, 2015 by Mo Yehia Leave a Comment Filed Under: Commentary Unless you’ve been living under a rock for the last half-decade, you’ve probably noticed the frantic pace of mergers and acquisitions in SMB/local tech.